Transcontinental Printing's Book Group now offers 100% recycled paper at price parity

    MONTREAL, April 3 /CNW Telbec/ - Transcontinental Printing's Book Group
is circulating a marketing brochure to book publishers today to promote its
latest offering: a new paper made from 100% post-consumer recycled material.
While recycled papers have been available for some time from Transcontinental,
this new offering is the first time it is available at price parity.
    Known as "Enviro 100 trade", this environmentally friendly choice can be
used by trade book publishers with short, medium, long runs, or even in
specialty publications. Until recently these environmentally friendly choices
often meant having to sacrifice quality and were only available at premium
    "By giving our customers the choice to use premium quality 100%
post-consumer recycled papers at price parity," said Luc Desjardins, president
and CEO of Transcontinental, "we are expanding the scope of our commitment to
the environment and sustainable development with no sacrifice in quality or to
the commercial success of our customers. The challenge of sometimes having to
choose between quality and affordability versus sustainability has now been
overcome. It is a true win-win."
    Many options are available to publishing houses including a choice of
paper weight and colour. "Enviro 100 trade" paper is produced by Cascades and
is either equal to or superior to its virgin paper counterpart. Publishers who
would like additional information should visit our website at


    The largest printer in Canada and sixth-largest in North America,
Transcontinental also ranks as the country's leading publisher of consumer
magazines and French-language educational resources, and its second-largest
community newspaper publisher. Transcontinental distinguishes itself by
creating strategic partnerships that integrate the company into its customers'
value chain, notably through its unique newspaper printing outsourcing model
and its value-added services. From mass to highly personalized marketing, the
company offers its clients integrated solutions which include a
continent-leading direct marketing offering, a diverse digital platform and a
door-to-door advertising material distribution network. Transcontinental is a
company whose values, including respect, innovation and integrity, are central
to its operation.
    Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500 employees in
Canada, the United States and Mexico, and reported revenues of C$2.3 billion
in 2006.

For further information:

For further information: Media: Pierre Leduc, Media Relations, (613)
241-6000 x 235, Cell: (416) 859-8562,; Financial Community:
Jennifer F. McCaughey, Director, Investor Relations, Transcontinental Inc.,
(514) 954-2821,;

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