Transcontinental launches custom publishing agency



    MONTREAL, Aug. 15 /CNW Telbec/ - Transcontinental Media today announced
the launch of Transcontinental Custom Communications, a joint venture with UK
agency Seven Squared to provide custom publishing services to clients in
Canada and the U.S. Custom publishing involves strategic and creative services
that achieve a company's marketing objectives by delivering unique branded
content to customers using print or digital channels.
    In addition to the expertise from Seven Squared, recognized as one of the
UK's most successful custom publishing agencies with a pedigree of launching
and developing custom magazines for blue-chip clients, Transcontinental Custom
Communications will offer fully integrated relationship marketing services
that include database marketing, research, variable printing, photo studio and
premedia tools.
    "Branded content offers marketers the ability to connect in an engaging
and non-intrusive way with their target audience, while providing high value
returns," said Natalie Larivière, President, Transcontinental Media.
"Combining the experience of Seven Squared with Transcontinental Canadian
media expertise will provide best-in-class branded content services to our
clients' increasingly global integrated marketing strategies."
    "Building on Transcontinental's established array of media and marketing
services to create Transcontinental Custom Communications is a great step
forward in our group's evolution," said Simon Chappell, Director, Seven
Squared. "We are looking forward to working with North American clients and
showing them how custom publishing and relationship marketing has the
potential to unlock great value from a customer base."
    Seven Squared has established a compelling agency reputation, having been
named the UK's "fastest growing custom publishing agency" according to
Marketing Magazine's Customer Publishing League Tables in September 2004 and
2005 and been voted the UK's "Most admired custom publishing agency" by its
peers in Marketing Magazine's Annual Agency review in December, 2006.
    Nino Di Cara from Seven Squared's operation in London, England, will
manage the Toronto-based operation as Director, Custom Publishing.

    About Seven Squared

    Seven Squared is a UK based, award-winning custom publishing agency with
a proven track record in producing high-quality custom magazines. Seven
Squared was formed in April 2007 when Seven Publishing Group combined its
custom publishing division with Square One Group (www.squareonegroup.co.uk).
With total revenues of C$63 million ((pnds stlg)30 million), Seven Squared is
a top player in the fast-growing custom publishing sector.
    Seven Squared's portfolio includes the UK's largest paid-for custom
magazine, Sainsbury's Magazine, published on behalf of one of the country's
leading grocers and approximately 30 other publications for blue-chip
organizations in sectors as diverse as: financial services, travel,
membership, fashion, public, retail, entertainment, etc. Clients include
ASOS.com, AXA PPP Healthcare, AVIVA plc (RAC and Norwich Union), Barclays,
Capital Shopping Centres, Coutts & Co, David Morris International, English
Heritage, First Great Western trains, Fortnum & Mason, Gala Coral Group,
LighterLife, Marks & Spencer, Metropolitan Police Service, Sainsbury's,
Telewest Business, TUI Thomsonfly.com, Alliance UniChem, Waterstone's
Booksellers and several Government departments.
    Sean King, Seven Squared director and co-founder, is Chair of the UK's
custom publishing representative organization, the Association of Publishing
Agencies.
    For more information: www.sevensquared.co.uk

    About Transcontinental Media

    The fourth-largest print media group in Canada, with more than
3000 employees and annual revenues of $580 million in 2006, Transcontinental
Media is the country's leading publisher of consumer magazines and of
French-language educational resources as well as being the largest publisher
of community newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business units, and is also,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
material.
    Transcontinental Media is a subsidiary of Transcontinental Inc. (TSX:
TCL.A, TCL.B), which has more than 14,500 employees in Canada, the United
States and Mexico and reported revenues of C$2.3 billion in 2006.
    %SEDAR: 00000383EF




For further information:

For further information: Media: Maxim Labrie, Coordinator, Corporate
Communications, Transcontinental Inc., (514) 954-4176,
maxim.labrie@transcontinental.ca, www.transcontinental.com; Financial
Community: Jennifer McCaughey, Director, Investor Relations, Transcontinental
Inc., (514) 954-2821, jennifer.mccaughey@transcontinental.ca


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