Transcontinental acquires Redwood Custom Communications, a North American leader in custom publishing

    MONTREAL, Nov. 18 /CNW Telbec/ - Transcontinental today announced it has
acquired Redwood Custom Communications, a North American leader in custom
communications headquartered in Toronto. Redwood is a full service marketing
and communications company and creates turn-key custom publishing and branded
content solutions for both print and digital platforms.
    Redwood's offering includes data sciences, research and measurement,
database marketing, variable printing, photo studio and premedia tools. This
makes it an attractive complement to the services offered by
Transcontinental's newly created Marketing Communications Sector, such as
database analytics, premedia, email marketing, one-to-one marketing and the
printing of marketing products.
    "Transcontinental's primary goal is to help our customers identify, reach
and retain their target audience," said François Olivier, President and Chief
Executive Officer, Transcontinental. "Custom communications is at the frontier
between traditional publishing and direct marketing, and offers the potential
to unlock great value for our clients. We're thrilled to have a leader like
Redwood Custom Communications on our team."
    "Transcontinental's strategy for growth includes accelerating its
development of the most compelling portfolio of marketing communications
services in Canada," said Isabelle Marcoux, Vice Chair of the Board and Vice
President, Corporate Development, Transcontinental Inc. "With Redwood Custom
Communications, the first acquisition for our Marketing Communications Sector,
we've significantly enhanced our offering for clients."
    Key clients of Redwood Custom Communications include Aeroplan, Canadian
Automobile Association (CAA), Home Depot, Mazda, Procter & Gamble, Sears and
Sobeys. Redwood's team of 130 employees will remain under the leadership of
Eric Schneider, Chief Executive Officer, Redwood Custom Communications, who
will stay on as an equity partner.
    "By partnering with Transcontinental, Redwood Custom Communications has
the opportunity to grow its relationship marketing business and deliver
incremental value to its clients," said Eric Schneider. "Our team is thrilled
about the opportunities ahead of us."

    About Redwood Custom Communications

    Redwood creates branded communications programs using the power of
editorial to build meaningful customer relationships and drive our clients'
ROI. Redwood has offices in Toronto and New York. For more information about
Redwood, please visit and

    About Transcontinental

    The largest printer in Canada and sixth-largest in North America,
Transcontinental is also the country's leading publisher of consumer magazines
and French-language educational resources, and its second-largest community
newspaper publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its customers' value
chain, notably through its unique newspaper printing outsourcing model and its
value-added services. From mass to highly personalized marketing, the company
offers its clients integrated solutions which include a continent-leading
direct marketing offering, a diverse digital platform and a door-to-door
advertising material distribution network. Transcontinental is a company whose
values, including respect, innovation and integrity, are central to its
    Transcontinental (TSX: TCL.A, TCL.B) has more than 15,000 employees in
Canada, the United States and Mexico, and reported revenues of C$2.3 billion
in 2007. For more information about the Corporation, please visit

For further information:

For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)

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