Transat renews its program to support sustainable tourism projects

    Four projects to protect the environment and heritage were accepted for
    the 2007 edition

    MONTREAL, Jan. 14 /CNW Telbec/ - Transat A.T. Inc., one of the largest
integrated tourism companies in the world, with a strong presence in Canada
and France, is renewing its program to provide financial support for
sustainable tourism projects proposed by communities or not-for-profit
organizations in any of the company's approximately 60 destination countries.
    The program, launched in 2007, is designed to help organizations that
need financial support to develop projects with a sustainable tourism approach
and that have the potential of increasing a community's tourism possibilities.
Projects are eligible for financial support of up to $50,000, or 35,000 euros,
    "Our program achieved its objectives in 2007; that's why we decided to
continue it this year and to expand its reach," said Jean-Marc Eustache,
President and Chief Executive Officer of Transat. "The concept of sustainable
development is gaining ground in the tourism industry, both in our source and
destination countries. We are very pleased to support communities that are
taking control of the preservation and enhancement of their cultural and
natural heritage."
    Sustainable tourism entails respect for nature, as well as for host
communities and their values; it combines positive socio-economic benefits for
local populations with an enriching experience for travellers.
    Transat is the largest tour operator in every region of Canada, with a
strong market presence under the Transat Holidays, Nolitours and Air Transat
brands, among others. It distributes its products through thousands of travel
agencies, including under its own brands: Marlin Travel, Club Voyages, Voyages
en liberté, TravelPlus, and In 2007, Transat sold
more than a million sun destination vacation packages to Canadians.
    With a major presence in France since the company was founded in 1987,
Transat is the parent of tour operators Look Voyages, Vacances Transat,
Brokair and Amplitude Internationale. Transat is also involved in holiday
distribution in France through nearly 70 travel agencies operating under the
Club Voyages and Look Voyages brands. In Europe, Transat also acts as an
outgoing tour operator for travel from the UK to Canada (Canadian Affair) and
an incoming tour operator in Greece (Tourgreece), in addition to selling
packages and air fare to Canada in some 10 other European countries.

    2008 edition of the program

    Sustainable tourism proposals can focus on natural or cultural heritage,
including the restoration, protection, conservation or improvement of a
natural site or ecosystem, environmental enhancement or rehabilitation of an
existing tourist site, restoration or development of a heritage or historic
site or building, with a view to preserving it, as well as projects aimed at
diminishing the negative impacts related to tourism. The application form and
all details of the program can be found on Transat's website (
in the "Philanthropy" section under "About Transat." Applications will be
reviewed and their merit established by two committees composed of Transat
staff members in Canada and Europe. Applications must be received by this
April 14, and the names of the selected projects will be announced in the fall
of 2008.

    Results of the 2007 edition of the program

    In 2007, Transat announced on November 14 that it had decided to help
fund four sustainable tourism projects in Canada and Cuba.

    -   It is supporting the World Wildlife Fund Canada (WWF-Canada), which
        is working with the Cuban government on a three-year project to lay
        the groundwork for a sustainable tourism policy to help protect that
        country's ecosystems.
    -   It is funding a green-accreditation project being implemented by the
        Frontenac Arch Biosphere Reserve (a UNESCO biosphere reserve located
        in Ontario), aimed at the area's businesses and organizations.
    -   Transat is joining forces with the Seigneurie des Aulnaies, the
        interpretation centre of the most complete seigniorial system in
        Quebec, for the implementation of its five-year plan to, among other
        things, protect and maintain its historic buildings and modernize its
        reception structures.
    -   Finally, Transat is supporting the citizens group Les Amis du marais
        of Saint-Antoine-de-Tilly, near Quebec City, which has been working
        for the past 10 years to protect and develop the recreational-tourism
        potential of a marsh area and trail along the banks of the
        St.Lawrence River.

    About Transat

    Transat A.T. Inc. is an integrated international tour operator with more
than 60 destination countries and that distributes products in over
50 countries. A holiday travel specialist, Transat operates mainly in Canada
and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin.
Montreal-based Transat is also active in air transportation, destination
services, accommodation and distribution. (TSX: TRZ.B, TRZ.A)

For further information:

For further information: Media: Jean-Michel Laberge, Advisor, External
Communication, (514) 987-1660, ext. 4662,;
Source: Transat A.T. Inc.,

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