"Trades are cool," says Electricity Sector Council to Canada's youth

    TradeUp for Success career awareness program goes national

    TORONTO, Dec. 5 /CNW/ - The career awareness program TradeUp for Success,
promoting trades in the electricity sector to youth in Ontario, will now go
national as the Electricity Sector Council takes over the Ontario program
initiated by the Power Workers' Union, Hydro One, Bruce Power and Ontario
Power Generation. Building on the TradeUp for Success model created by the
Power Workers' Union, these industry partners collaborated on the development,
production and distribution of an educational package to help convey the very
important message that careers in the trades in the electricity and renewable
energy sector are rewarding, highly technical, cool choices for the youth of
the future. The official transfer of the TradeUp for Success license occurred
today at 2:00pm EST at the Ontario Power Workers' Union offices in Toronto,
    "The Power Workers' Union is proud to grant the Electricity Sector
Council the license to expand TradeUp for Success to a national scope," said
Don MacKinnon, President, Power Workers' Union. "To date we have shared our
message with more than 500,000 parents, teachers, guidance councilors,
government officials and students all over Ontario. We wish the Electricity
Sector Council every success in expanding TradeUp for Success, and the PWU
will continue to support the program in the future."
    "The Electricity Sector Council is honoured to take over TradeUp for
Success and build on the strong foundation of success achieved by its
founders," said Tom Goldie, Chair, Board of Directors, Electricity Sector
Council and Senior Vice-President, Corporate, Hydro One. "Canada is facing a
potential crisis, a shortage in skilled labour - TradeUp for Success will
raise awareness in youth across the country of the many different, challenging
and rewarding career options the electricity sector has to offer."
    "TradeUp has been a success because it involves industry volunteers, who
are tradespeople currently working in the electricity sector," said Debra
Carey, Communications Officer, Power Workers' Union. "They share their work
experiences in a face to face forum speaking directly to students and teachers
by attending career days and job fairs in high schools across Ontario."
    TradeUp for Success rolled out on April 19th, 2002. The TradeUp education
package (launched in 2006) is a comprehensive resource for students, teachers
and parents. The materials in the package were designed for use in the
schools, and in particular to complement the Grade 10 Career studies
    "As the Electricity Sector Council takes ownership of TradeUp, we will be
looking to industry and provincial partnerships to help implement the program
nationally," said Catherine Cottingham, Executive Director & CEO, Electricity
Sector Council. "We are grateful for the industry's tremendous demonstration
of support by granting the Electricity Sector Council responsibility for the
continuation of TradeUp, and we look forward to future opportunities to

    The Electricity Sector Council (ESC) is the hub for research into human
resources trends and sector-specific solutions to Canada's skilled-labour
shortage. The ESC was founded in 2005 as a not-for-profit partnership between
business, labour, education and government. Its mandate is to address the
need-demonstrated in an exhaustive report commissioned in 2004 by the Canadian
Electricity Association and Human Resources and Skills Development Canada
(HRSDC)-for sector-wide recruitment and retention strategies. The ESC is
funded by the Government of Canada's Sector Council Program-and distinguished
industry stakeholders. It carries out its mandate under the guidance of a
Board of Directors, Catherine Cottingham, ESC's CEO and Executive Director,
and a dedicated staff team in Ottawa, ON.


For further information:

For further information: Debra Carey, Communications Officer, Power
Workers' Union, Ph: (416) 481-4491, E: dcarey@pwu.ca; or Fiona Smith,
Communications Manager, Electricity Sector Council, Ph: (613) 235-5540 x227,
Cell: (613) 863-1643, E: smith@brightfutures.ca

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