TrackItBack Announces Launch of TrackItBackUP

    New Service Lets Smart Phone Users Backup Critical Data using
Over-The-Air (OTA) Technology

    WINNIPEG, MANITOBA, March 14 /CNW/ - TrackItBack, a provider of global
lost and found recovery solutions, announces the launch of its newest service,
TrackItBackUP ( TrackItBackUP is a mobile software
solution for smart phones that enables smart device users to backup their
critical data to a secure server using over-the-air (OTA) technology.

    "Protecting our customers' smart wireless device investments extends far
beyond the physical device to include the valuable data stored within," said
Jason Wagner, TrackItBack Founder and President. "TrackItBackUP also provides
users with the ability to wipe or lock their device if it is lost, stolen or

    TrackItBackUP enables smart phone users to manually or automatically
backup the valuable data from their smart device without using a computer. All
of their data is sent over-the-air (through their cell phone data connection)
and backed-up onto our secure servers. When needed, TrackItBackUP users can
restore some or all of their data from any of their previous backups.

    TrackItBackUP is also an effective utility to protect sensitive data from
falling into the wrong hands. When a TrackItBackUP enabled smart phone, is
lost, stolen or goes missing, the owner of the smart device contacts
TrackItBack and we will remotely lock their device so that it cannot be used.
TrackItBackUP can also wipe out all of the data from their smart device so
that their information cannot be exploited.

    TrackItBack will be demonstrating its service offerings at CTIA Wireless
in Orlando, Florida on March 27-29, 2007 in booth #5545 - E5.

    About TrackItBack

    TrackItBack, is the world's most comprehensive lost and found recovery
service offering privacy protection with individual ID codes linked to a 24/7
global recovery network. Thousands of business executives, small business
owners, corporations, families and students from all over the world have
chosen to put TrackItBack on their gadgets and other valuables they don't want
to lose. The global recovery network includes strategic partners such as
UPS(TM), FedEx(R), Dynamex and DHL. Partners also include manufacturers and
dealers of portable electronics, wireless service providers, loyalty programs
and insurance and warranty groups. For more information please visit, email, or call +1 (877)

For further information:

For further information: TrackItBack Jason Wagner, 877-347-7222 (ext.

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