Tracebit Embraces Open Market With Mobile Games On voeveo

    WELLINGTON, New Zealand, June 20 /CNW/ - Consumer access to mobile games
content has been boosted by European games specialist Tracebit making its
products available on the open market website,
    Tracebit, the Finnish subsidiary of MobileMail (US) Inc, develops and
distributes Java games such as Williams F1, Subaru Challenge and Nicky Hayden
GP for motorsport fans, as well as AquaStrike, The Village and WW2 aviation
    Its chief marketing officer, Simon Adahl, says selling GSM-supported
handset games on voeveo's no-barriers site, along with direct downloading for
mobile phone users, offers significant new sales opportunities.
    "The voeveo community-driven trading model has exciting potential, given
its buyers have unrestricted access to all types of content, plus they
actively control their own transactions," he says.
    "We want to reach global wireless consumers more efficiently and at the
same time receive useful feedback on our game products.
    "These goals are vital for future business growth and voeveo's
inter-active marketplace is the most promising way to achieve them."
    The chief executive officer for voeveo, Maurice Stilwell, says popular
Tracebit games are featured on the site at competitive prices in all major
    "As a Tracebit partner we can give mobile game consumers better service
and choice of multiple content from around the world, regardless of location,
phone type, or service contract constraints," he said.
    "Mobile consumers with the freedom to choose are satisfied consumers and
this principle applies to games, videos, music and graphics in all formats."
In addition to Tracebit games on voeveo, the top on-line seller of independent
music, CD Baby, has uploaded over 50,000 titles to the site in recent weeks.

For further information:

For further information: Maurice Stilwell, CEO,, Tel +64 21
783 566, or Simon Adahl, CMO, Tracebit, Tel +358 400 660 130,

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