Toyota unveils all-new 2009 Matrix at 2007 SEMA Show

    LAS VEGAS, Oct. 31 /CNW/ - The all-new, second generation 2009 Toyota
Matrix was unveiled today at the 2007 Specialty Equipment Market Association
(SEMA) Show.
    The sporty vehicle that helped redefine the concept of a crossover
utility vehicle when it first launched, has been redesigned to offer new
levels of performance. Built at Toyota Motor Manufacturing Canada (TMMC),
currently the only plant in the world assembling this popular vehicle, the
Toyota Matrix has been available since 2002. To date, TMMC has built over
460,000 of these vehicles, one quarter of which have been sold to Canadians
across the country.
    "While only one generation old, the successful Toyota Matrix continues to
appeal to Canadian drivers. It seamlessly blends the functionality of an SUV,
the style and performance of a sports car and the affordability of a compact
vehicle," said Tony Wearing, Managing Director of Toyota Canada Inc. "For
2009, it's all those things and more as we introduce the Matrix AWD and XRS
    Development of the 2009 Matrix focused on greater exterior styling with
enhanced interior utility and improved dynamic performance. It has a lower
stance than the current model while maintaining its interior space. The result
is a sporty shape that contains room for five people to ride in comfort. As a
result of significant changes to the Matrix's profile, the theme is flowing
and dynamic. The design expresses a low centre of gravity, and coupe-like
style with a fun-to-drive image. From the rear, the Matrix has rounded rear
windows and continuous character lines that run from the front grille to the
    Matrix will be available in four models - Base, XR, XRS and AWD. The XRS
model integrates a front underbody spoiler with a large mesh fog lamp bezel
and rear underbody spoiler. A rear deck spoiler will be standard for all XRS
    The Matrix interior is completely redesigned to enhance driving
enjoyment, comfort and utility. The seats have been redesigned to accommodate
the vehicle's new lower profile while maintaining high comfort levels, and
seat positions were lowered slightly to maintain appropriate headroom. As a
result, cabin space remains equal to that of the previous Matrix.
    The driver and front passenger are treated to comfortable new seats, with
seat-mounted side airbags. A fold-down seatback will be available for the
front passenger's seat, enhancing interior utility on XR and XRS models. A
movable and removable cup support element for the front centre console helps
provide a versatile storage area and convenience. The cup holder area can be
used as a tray when the divider is removed.
    For rear-seat passengers, expanded front-to-back couple distance helps to
provide additional room and comfort. A folding 60/40 split rear seat includes
a middle-seat headrest for the fifth passenger.
    A new three-spoke steering wheel enhances the rest of the new Matrix
interior. XRS models come standard with a leather-wrapped shift knob and
steering wheel that also includes spoke-mounted audio controls and hands-free
Bluetooth(R) capability.
    On XR, XRS and AWD models, the Matrix is equipped with a new,
high-efficiency air-conditioning system with larger vents for directional
accuracy and offers reduced power consumption and improved heating and
    The 2009 Matrix offers the choice of two different engines, a five-speed
manual transmission, and either four- or five-speed automatic transmissions. A
16-valve, 1.8-litre four-cylinder engine will produce 132 horsepower at
6,000 rpm and 128 lb.-ft. of torque at 4,400 rpm. The engine will feature Dual
VVT-i (Variable Valve Timing with intelligence) on both the intake and exhaust
camshafts that helps achieve outstanding performance and economy.
    For those who crave even more horsepower and torque, the Matrix offers a
16-valve DOHC 2.4-litre four-cylinder engine with VVT-i that will produce
158 horsepower at 6,000 rpm and 162 lb.-ft. of torque at 4,000 rpm.
    The Base model Matrix is equipped with a 16-inch steel wheel with full
wheel covers. A distinctive 17-inch five-spoke aluminum wheel will be
available for the AWD model, and an 18-inch aluminum alloy wheel with a twin
five-spoke design will come standard on the XRS model.
    Dual-stage SRS airbags will be standard for the driver and front
passenger. Front seat-mounted side airbags, two-row side curtain airbags and
front active headrests are also standard.
    Brake performance will be improved with standard front and rear disc
brakes on all Matrix models. An Antilock Brake System (ABS) is also standard.
Vehicle Stability Control (VSC) with TRAC and off switch will be standard on
XRS and available as an option on the XR and AWD models. VSC automatically
adjusts engine output and the vehicle's braking force at each wheel when the
vehicle experiences a loss of traction during cornering.
    Form, fun and functionality will be in abundance with an array of
standard convenience features across all models. Base equipment on all Matrix
models includes new power heated outside rearview mirrors, power steering,
tilt and telescopic steering wheel, daytime running lights, heavy duty rear
window defogger, and rear window wiper/washer, 12-volt power outlet, auxiliary
audio input jack, front centre console box and an engine immobilizer.
    The XR and XRS models add standard power door locks and windows with
one-touch down driver-side, cruise control, fold-flat front passenger seat,
remote keyless entry with hatch release and AM/FM/CD with MP3/WMA capability
and six speakers.
    To these features, the XRS model adds standard P215/45R18 tires on
18-inch alloy wheels, sport strut tower brace, fog lamps, VSC with TRAC and
off switch, a power moonroof, front and rear underbody spoilers, hands-free
Bluetooth(R) capability, and a premium JBL audio system with AM/FM stereo,
in-dash 6-disc CD changer, MP3/WMA capability and seven speakers.
    In addition to the array of standard equipment, an impressive list of
optional comfort and utility features are available to further enhance the
Matrix driving experience. Available options will include alloy wheels, cruise
control, power door locks, power windows, and remote keyless entry.
    The all-new Matrix will hit Toyota dealerships in February 2008.


    1.8-litre four-cylinder engine
    132 hp @ 6,000 rpm
    128 lb.-ft. of torque @ 4,400 rpm
    Five-speed manual and Four-speed automatic transmissions

    2.4-litre four-cylinder engine
    158 hp @ 6,000 rpm
    162 lb.-ft. of torque @ 4,000 rpm
    Five-speed manual and four and five-speed automatic transmissions

    DIMENSIONS (inches)
    Overall Length:    4,365mm (171.8 inches) (Base, XR and AWD models)
                       4,395mm (173.0 inches) (XRS model)
    Overall Width:     1,765mm (69.5 inches)
    Overall Height:    1,560mm (61.4 inches) (XRS and AWD models)
    1,550mm            (61.0 inches) (Base and XR models)
    Wheelbase:         2,600mm (102.3 inches)
    Ground clearance:  147.2mm (5.8 inches) (Base models)
                       135mm (5.3 inches) (XR, XRS and AWD models)

For further information:

For further information: please email or contact:
Kathryn Ruhland, Manager, Public Relations, Toyota Canada Inc., (416)

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