Toyota to Join 'SnoDeo' Snowmobile Test Drive

    MANSFIELD, Mass., Feb. 19 /CNW/ -- Toyota's Boston Region will support
the annual "SnoDeo" snowmobile festivities in northern New Hampshire this
March with a display of all-wheel-drive trucks and SUVs suitable for towing
these motorized sleds, or just about anything else for that matter.

    The 15th annual SnowDeo, held by the Swift Diamond Riders Club, brings
together snowmobile aficionados from all over New England and southern Quebec
for two days of riding, racing and associated events on Friday March 6 and
Saturday March 7, 2009.  For a $3 entrance fee, participants 18 years of age
and older with a valid driver's license will get to try out the latest 2009
models from such major manufacturers as Artic Cat, Polaris, Ski-Doo and
Yamaha. In addition, attendees can browse snowmobile and winter gear from a
wide array of vendors, as well as participate in top speed "radar runs."

    This year, Toyota will also display half a dozen 4-wheel-drive vehicles -
including the Tundra and Tacoma pickup trucks as well as Sequoia, 4Runner and
FJ Cruiser SUVs. These rugged trucks will also be available for test drives.

    The SnoDeo is held in beautiful Coleman State Park in West Stewartstown,
N.H., near the junction of the Quebec, Vermont and New Hampshire borders. For
directions and more information about the SnoDeo, go to

    About Toyota: Toyota is the #1-selling automotive brand in New England.
Toyota's Boston Region distributes vehicles and provides support to 72 Toyota
and Scion dealerships throughout New England. Toyota operates 15 manufacturing
plants in North America and directly employs over 39,000 people here.
According to a Center for Automotive Research study, Toyota, along with its
dealers and suppliers, has generated nearly 400,000 U.S. jobs. For more
information about Toyota, visit

    About Swift Diamond Riders: One of 25 snowmobile clubs in the Northeast,
Swift Diamond Riders has been holding its annual SnoDeo since 1993, which has
grown into one of the premier events in the region. Last year's event
attracted more than 7,500 enthusiasts. For more information, go to

    USA, Inc.

For further information:

For further information: Troy D. McCadden, Truck Manager, Toyota Boston
Region, +1-508-261-2566  Web Site:

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