Toyota Hybrid Tour demystifies hybrid technology for curious Canadian drivers

    TORONTO, July 31 /CNW/ - Canadian drivers are looking for relief at the
gas pumps - and Toyota's many fuel efficient, low-emission vehicles deliver
just that. Toyota's renowned hybrid vehicles have been available in Canada
since 2000, yet questions about eco-friendly automotive technology still
exist. To dispel common myths and give more drivers first-hand experience,
Toyota Canada Inc. and the Ontario Toyota Dealers Association are pleased to
bring the Toyota Hybrid Tour to popular Ontario shopping centres this August.
    The Toyota Hybrid Tour demystifies the Toyota Hybrid Synergy Drive system
for curious Canadian drivers through interactive mall displays and hybrid test
drives. "This event is a great way to offer first-hand experience to Canadian
drivers looking to make informed, environmentally responsible choices,"
explained Stephen Beatty, Managing Director for Toyota Canada Inc. "The tour
gives us the opportunity to answer questions that consumers may have about
hybrids, and allows them to get behind the wheel of Toyota's most popular
fuel-sipping models."
    Toyota's hybrid lineup includes the world's best-selling
gasoline-electric vehicle, the Prius; the popular Camry Hybrid passenger car;
and the Toyota Highlander Hybrid intermediate SUV. This year, the tour expands
to include some of Toyota's conventionally-powered - yet extremely
fuel-friendly - models, such as the Toyota Yaris and Toyota Corolla.
    "Earlier this summer, the Canadian-built Toyota Corolla out-performed a
dozen competitors to win the CanadianDriver 50-Litre Challenge(TM) by
traveling more than 1,000 km on a single tank of gas," Mr. Beatty continued.
"Canadians are more concerned than ever about rising fuel costs and climate
change, and the Corolla can help address these issues. For Canadian drivers,
it's the right vehicle, at the right time, for the right price."

    Visitors can catch the tour at the following locations:
    -   August 5-10: Yorkdale Shopping Centre (Toronto, ON)
    -   August 12-17: Vaughan Mills Shopping Centre (Vaughan, ON)
    -   August 19-24: Byward Market - William Street Pedestrian Mall (Ottawa,
    -   August 26-31: Square One Shopping Centre (Mississauga, ON)

    More information on the Toyota Hybrid Tour dates and locations can be
    found online at:

For further information:

For further information: Nicole Grant, Consultant, Public Relations,
Toyota Canada Inc., (416) 438-6320 x2725,

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