Toyota engineers and prices the all-new Venza to be the "must have" car of 2009

    Start Smart with Toyota value-added products, competitively priced for

    TORONTO, Jan. 3 /CNW/ - The Toyota Venza makes a bold segment-busting
statement that drivers can have innovation, versatility and efficiency in one
package. Today, Toyota Canada is pleased to announce pricing that anticipates
the needs of the evolving Canadian driver. With the choice of a 4-cylinder or
V6 engine, both with starting prices below $30,000, Toyota adds value as a key
chapter of the Venza story.
    "We're pleased to offer the remarkable new Toyota Venza - the
five-passenger vehicle that combines the best of sedan-like performance and
comfort with SUV versatility," noted Warren Orton, Director, Toyota Canada
Inc. (TCI). "The Venza demands immediate attention, and with an attractive
MSRP that starts at $28,270, Toyota is inviting Canadian drivers to see for
themselves that this unique vehicle offers value, great performance and fuel
efficiency with no compromise on innovative design and amenities."
    The all-new Venza - designed and built in North America, and sold
exclusively to the North American market - is a new kind of vehicle that is
ideal for active boomers and young families. It offers Canadians the choice of
a surprisingly powerful and fuel efficient 4-cylinder engine or a V6 engine
for those who require that added boost. Regardless of engine choice, the Venza
does not compromise with a premium comfort interior, ample cargo space, towing
capability, and front-wheel-drive or the added confidence of all-wheel-drive.
The Venza comes complete with a generous complement of comfort and convenience
features, from remote keyless entry to 60/40 folding rear seats easily stowed
via one-touch levers.
    As part of an innovative plan to help Canadians Start Smart in 2009,
Toyota Canada Inc. also announced a general price adjustment, effective
January 3, that would be held to an average of just one per cent across the
Toyota and Lexus line-ups, well below Canada's inflation rate over the past
year(*). Combined with exceptional limited time Start Smart promotions, when
Canadians purchase finance any Toyota model they can take advantage of an
offer to make no payments for 90 days. What's more, $500 gas gift cards are
available when purchasing the made-in-Canada 2009 Toyota Corolla, Matrix and
RAV4 and up to $5,000 in gas gift cards or cash credit are available when
purchasing other select 2008 and 2009 models. This approach offers Canadians
great value for great vehicles across the Toyota and Lexus product lines.

    About Toyota Canada

    Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota
and Lexus cars, SUVs and trucks, and Toyota industrial equipment. TCI's head
office is in Toronto, with regional offices in Vancouver, Calgary, Montreal
and Halifax and parts distribution centres in Toronto and Vancouver.
    TCI supports more than 300 Toyota, Lexus and Toyota Industrial Equipment
dealers in Canada with services that include training, marketing and
environmental and customer satisfaction initiatives.
    Toyota's Canadian operations include automotive assembly plants in
Cambridge, ON (Toyota Corolla, Toyota Matrix, Lexus RX 350) and Woodstock, ON
(Toyota RAV4), which together employ more than 5,700 Canadians.


For further information:

For further information: visit Sandy Di Felice,
Director, External Affairs, Toyota Canada Inc., (416) 453-6505,

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