Toyota Canada welcomes "green auto" initiatives in 2007 Federal Budget

    TORONTO, March 19 /CNW/ - Toyota Canada Inc. (TCI) today applauded the
Government of Canada's budget initiatives to encourage Canadians to choose
environmentally friendly vehicles.
    "We're very pleased that the federal government's budget recognizes the
important role policy makers have in shaping the value that society places on
environmental responsibility," said Stephen Beatty, Managing Director of
Toyota Canada Inc.
    "Toyota has long believed that the global automotive industry must take
real measures to make things better for the planet. This is why we have
invested so heavily in fuel efficient engines, smaller vehicles,
emission-fighting systems and advanced technology such as our industry leading
gasoline-electric hybrids," Mr. Beatty continued. "But efforts to reduce
society's environmental footprint are most effective when all stakeholders
work together, so these federal initiatives are very welcome news."
    Today's federal budget included a number of Vehicle Efficiency Incentives
that take effect tomorrow (March 20th), and represent good news for Canadian

    -  A performance-based rebate program: Under this program, Canadians who
       buy a fuel-efficient vehicle are eligible for a federal rebate of up
       to $2,000. Fuel efficient vehicles are defined as any passenger car
       with a Transport Canada combined city/highway fuel efficiency rating
       of 6.5L/100km or less, and any minivans, sport utility vehicles (SUVs)
       or other light trucks with a rating of 8.3L/100km or less.

    Final eligibility will be determined by the federal government and
published on Transport Canada's website. But, based on the definitions in the
budget document, and on Toyota's own calculations of its fuel efficiency
ratings, Toyota anticipates that Canadians who purchase the Prius are eligible
for a rebate of $2,000 under this program.
    Toyota anticipates that the all-new Camry Hybrid will be eligible for a
$1,500 rebate under this program.
    In addition, a number of Toyota vehicles should qualify for the $1,000
rebate, including the euro-styled Yaris Hatch or Yaris with a Trunk, the
ever-popular Toyota Corolla with manual transmission, and the Toyota
Highlander Hybrid intermediate SUV.
    In addition, the Lexus RX 400h - the hybrid version of the most popular
Lexus model in Canada - should qualify under this program for a $1,000 rebate.
    "This program will encourage Canadian drivers to place more emphasis on
fuel efficiency when shopping for a new vehicle," explained Mr. Beatty.
"Toyota has focused on fuel efficiency since the Oil Crisis of the early 1970s
and currently offers one of the most fuel efficient product lines in Canada,
including three 2007 EnerGuide award winners - the Toyota Yaris subcompact,
Toyota Prius hybrid mid-size, and the Toyota Sienna minivan. We encourage
other automakers to join us in making fuel efficiency and emission performance
a priority."

    -  Incentives to retire older vehicles: Noting that vehicles from before
       the 1995 model year accounted for 35% of all vehicles on Canadian
       roads in 2005, the federal government today announced it will allocate
       $6 million over the next two years to existing not-for-profit programs
       that offer incentives to Canadians to scrap their older automobiles.
       The government stated that this represents a seven-fold increase in
       federal support for these programs.

    "A vehicle built in 1986 is, on average, 36 times more polluting than a
similarly sized new car, yet - as the minister stated in his budget - many
older vehicles remain on the road today," noted Mr. Beatty. "The federal
government should therefore be applauded for recognizing that while it's
important for today's new vehicles to produce minimal emissions, it's vital
that we address the issue of older, polluting cars and trucks on our streets
and highways. By providing a substantial increase in funding to these
not-for-profit programs, the federal government's decision should produce an
immediate and positive benefit, because each older vehicle that is replaced by
a new one will improve air quality for all Canadians."

    About Toyota Canada

    Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and
Lexus vehicles, and Toyota lift trucks. Toyota Canada's head office is in
Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax.
Toyota parts and accessories are distributed through TCI's Parts Distribution
Centres in Toronto and Vancouver.
    TCI supports more than 260 Toyota, Lexus and Toyota Industrial Equipment
dealers in Canada with services that include training, marketing,
environmental and customer satisfaction initiatives. For more, visit TCI
online at

    Notice to editors - satellite B-reel footage and on-camera interviews:
    Toyota Canada Inc. will offer a satellite feed including B-reel running
footage of Toyota/Lexus Hybrid models. In addition, senior Toyota Canada
executives will be instantly available for on-camera live interviews on a
first-come first-served basis. Call the coordination number below to make your
request and the IFB line to latch your mix-minus.

    March 19, 2007
    1630 1700 Eastern
    Satellite: Galaxy 11 transponder K13 Slot A
    D/L frequency 11946.5 Horizontal
    Symbol rate: 6.1113
    FEC: 3 / 4

    TV Media:
    Co-ordination telephone: 416-696-9634
    IFB: 416-696-9627

    Print/Radio Media:
    Toronto area:  416-696-6030
    Outside Toronto:  1-800-305-2999

    Toronto-area broadcasters may take the feed at Toronto TOC. Call Adrian
    at TV2GO for PGAD access: 416-696-9633.

    For inquiries or to schedule an interview: 416-696-9633

For further information:

For further information: TOYOTA CANADA INC., Kathryn Ruhland, Public
Relations Manager, (416) 431-8333,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890