Toyota Canada: Strong sales deliver best March ever

    Toyota and Lexus vehicles continue to be popular choices for Canadian

    TORONTO, April 3 /CNW/ - Toyota Canada Inc. (TCI) today announced that
the company enjoyed its best March ever, as both the Toyota and Lexus
divisions reported record-setting sales. TCI sales of 18,262 in March were up
7.4% from a year earlier. This included 12,589 passenger cars, 6.5% above the
total sales in March 2006. Meantime, TCI's sales of trucks and SUVs were up
9.3% versus a year earlier, at 5,673 vehicles.

    Toyota sales

    March was the first month of Toyota's "Red Tag Days", and Canadian
drivers took advantage of this to purchase 17,047 Toyota vehicles, an increase
of 6.4% over one year ago.

    -  Canadians purchased 11,839 Toyota passenger cars, up 4.6% from
       March 2006, to set a new March record for passenger cars.
    -  Canadians also purchased 5,208 Toyota trucks and SUVs, up 10.9% from
       March 2006, to establish a best-ever month for Toyota truck sales.

    "The support that Canadians express for our cars and trucks - including
our fuel-efficient, low-emission hybrid choices, such as: Prius, Highlander
Hybrid and Car of the Year Camry Hybrid - is very gratifying," said Tony
Wearing, Managing Director of TCI. "Toyota Canada is working hard to make
things better for Canadian drivers, by offering them stylish, dependable cars
and trucks with industry-leading environmental performance, and our sales
figures from March suggest that Canadians are responding. We look forward to a
strong April, the second month of Red Tag Days."

    Special financing offer for Prius in April

    Toyota Canada also announced that starting now, Canadians who purchase or
lease a Toyota Prius will enjoy a special reduced rate from Toyota Financial
Services. Prius buyers can take advantage of 3.9% financing on a 36, 48, or
60-month term. Those who lease a Prius for 24-48 months will also enjoy a 3.9%
lease rate.
    "We're offering a special incentive for Canadians who opt for a greener
choice," Mr. Wearing pointed out. "This is our way of complementing the new
Vehicle Economy Incentive recently announced by the Federal Government. With
Canadians increasingly concerned about climate change, it's our way to
encourage drivers to take a closer look at the world's leading hybrid vehicle.

    Lexus sales

    Lexus in Canada enjoyed its best March ever, as Canadian drivers
purchased 1,215 Lexus cars and SUVs. That's up 22.6% from a year ago, and
marks the 20th consecutive monthly sales record for the luxury badge.
    -  Canadians purchased 750 Lexus passenger cars in March, up 51% from a
       year ago and setting a new record for March sales.
    -  Sales of Lexus SUVs including the GX 470 and the hybrid RX 400h
       remained strong at 465 units.

    "Our March sales figures demonstrate that, once again, Canadians who
demand exceptional luxury, quality, reliability and exemplary customer service
are finding it with Lexus," said Stuart Payne, Director of Lexus in Canada.
"The ES 350 is an important vehicle that is often a customer's first Lexus
experience - one that leads to subsequent Lexus cars and SUVs over a lifetime
- so it's wonderful to see this car continue to strike a chord with Canadians.
I'd like to welcome everyone who, in March, joined us in the pursuit of

    March sales highlights:

    -  Canadians snapped up Toyota Yaris with a Trunk, with 1,702 vehicles
       sold. That's a new March record for this fuel-efficient sedan.
    -  Toyota Camry sales of 2,660 units were up 35.5% over March 2006. 534
       Camry sales in March came from Camry Hybrid. This represents almost
       one quarter of total Camry sales in March. Year to date sales of total
       Camry reached 5813 - up 64% compared to the first quarter last year.
    -  Toyota's flagship hybrid vehicle, the Prius, achieved a Best March
       Ever, with sales totalling 218 units - up 29.8% over March 2006.
    -  The Toyota RAV4 compact SUV enjoyed its best sales month ever in
       March, selling 1,576 units - up 5.8% from March 2006.
    -  The all-new Toyota Tundra full-size pick-up truck enjoyed its best
       month ever, at 950 units - up 260% versus March 2006. With 1,429 units
       sold so far this year, Tundra sales are also 97% ahead of the first
       quarter in 2006.
    -  Sales of the Toyota Tacoma compact pick-up truck were up 10.8%
       compared to March 2006, at 883 units. For the first three months of
       2007, Toyota sold 2,015 Tacoma pick-up trucks, ahead 17.7% versus the
       first quarter of 2006.
    -  The Toyota FJ Cruiser set a new March record for sales, at 515 units.
       That's up 3.4% compared to March 2006.
    -  The Lexus ES 350 enjoyed its best March ever, with 397 units sold
       representing a 182% increase over March 2006.
    -  March sales of 54 Lexus GS series performance luxury sedans (RWD, AWD
       and hybrid series) were up 25.5% compared to GS sales of the same
       month last year.
    -  The Lexus RX 400h hybrid luxury SUV enjoyed strong sales of 80 units -
       up 5.3% from the previous year to set a new March record.

For further information:

For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333,

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