Toyota Canada Inc. welcomes fall with 9th consecutive record month and September sales records

    TORONTO, Oct. 1 /CNW/ - With gas prices still soaring, Canadian drivers
continued to turn to Toyota and Lexus for high-quality, fuel efficient
vehicles. This consumer confidence delivered a new September record for Toyota
Canada Inc. (TCI), and marked the ninth record-selling month in a row. Toyota
and Lexus sold 19,413 vehicles - up 14.9 per cent from the same month in 2007.
New September records were established for both brands, with Toyota sales up
13.5 per cent to 18,062 and Lexus sales up 37.6 per cent to 1,351.

    Compared to the same month in 2007, new September records were also
    achieved for the following models:

    -   Toyota Yaris Sedan and Yaris Hatch, with combined sales of 3,975 up
        85.4 per cent
    -   Sales of the Canadian-built Toyota Corolla jumped 56.7 per cent to
    -   Toyota Tacoma 4x4 pick-up sales of 800 were up 11.0 per cent
    -   Toyota RAV4 compact SUV sales of 1,860 grew 22.0 per cent
    -   Lexus IS series luxury sport sedan sales of 284 roared ahead 51.9 per
    -   Canadian-built Lexus RX 350 sales of 501 jumped 55.1 per cent

    In addition to these fuel-efficient choices, customers chose Toyota and
Lexus hybrid vehicles with 988 purchases to set a new September record, up
33.7 per cent compared to the same month in 2007. The following hybrids set
new September sales records:

    -   Toyota Prius sales increased 170.8 per cent to 325
    -   Lexus RX 400h sales jumped 172.7 per cent to 120

    "This year's spike in the cost of gasoline has Canadians reassessing
their transportation needs, and they're planning ahead with quality built,
fuel efficient vehicles from Toyota," said Warren Orton, Director at TCI.
"Toyota has the most fuel-efficient car fleet(*) in the country, but we are also
pleased to offer Canadians options like the new 2009 RAV4 and Tacoma 4x4,
which include models with a more powerful and more efficient 4-cylinder
engine. Canadian drivers are looking for the right vehicle at the right time,
and Toyota offers plenty of great choices."
    "Lexus proved itself for a second-straight year when a Lexus GS 450h
hybrid luxury sedan took on one of the toughest rally events in the world, the
2,200-kilometre TARGA Newfoundland, and finished sixth overall. What's more,
the GS 450h was the first vehicle in TARGA Newfoundland's history to cross the
finish line in electric-only mode." said Tony Wearing, Director of Lexus in
Canada. "Lexus offers the world's only collection of luxury hybrids, from the
rally-proven GS 450h, to the elegant RX 400h SUV to the flagship luxury LS
600h L sedan. These vehicles give Canadians a no-compromise approach to
environmental responsibility."

    (*) Based on most recent Transport Canada Calculated CAFC New Passenger
        Car Fleet data.

For further information:

For further information: Dawn Soulis, Manager, Public Relations, Toyota
Canada Inc., (416) 431-8333,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890