Toyota Canada Inc. October Sales Mixed

    Highlights include new model Toyota trucks, Lexus passenger cars, and

    TORONTO, Nov. 1 /CNW/ - Toyota Canada Inc. (TCI) today announced its
October sales results. TCI sold 14,484 vehicles, off 9.5 per cent from a
strong October in 2006. Despite this, Year-to-Date (YTD) sales remain 2.2 per
cent ahead of 2006, at 173,684.
    Canadians purchased 1,126 Lexus luxury cars and SUVs - up 13.4 per cent
from the same month in 2006 to set a new October record. Year to date sales of
11,198 are up 14 per cent compared to January-October 2006.

    -  Lexus sold 662 luxury passenger cars in October 2007 - up
       20.1 per cent from the same month the previous year, to set a new
       October record. Lexus passenger car sales for the first ten months of
       2007 are ahead of last year by 27.6 per cent, at 7,131.

    -  Lexus sold 464 luxury SUVs in October - up five per cent from
       October 2006.

    Canadians purchased 13,358 Toyota vehicles in October, down 11 per cent
from the same month last year. Year to date sales of 162,486 are up 1.5 per
cent over January-October 2006.

    -  Toyota sold 8,807 passenger cars in October, down 16.4 per cent from
       the same month in 2006.

    -  Toyota truck sales of 4,551 were up 1.4 per cent compared to the same
       month in 2006, to set a new October record. YTD sales of 47,796 are up
       16.1 per cent versus January-October 2006.

    "At Lexus of Canada we are delighted that Canadians embraced our luxury
passenger cars, as well as those vehicles fitted with the Lexus Hybrid Drive,
to help us achieve our 27th consecutive monthly sales record in October,"
noted Yves Gionet, Director of Lexus in Canada. "Our performance in October
was also helped by strong sales of select 2007 and 2008 models due in part to
lower lease and finance rates. We also launched the Lexus Complimentary
Maintenance Program in October. This proved to be very popular and I'm pleased
to announce that this incentive has been extended for the month of November."
    The Lexus Complimentary Maintenance Program provides four years or 80,000
kilometres (whichever comes first) of complimentary maintenance to all guests
who purchase, lease or finance a new 2008 Lexus vehicle, and will now be
offered until November 30th.
    "Despite our mixed performance, Toyota did enjoy robust sales of some
models in October. Our two hybrid passenger cars - the Prius and Camry
Hybrid - continue to be popular choices," said Tony Wearing, Managing Director
of TCI. "The work-ready Tundra pick-up trucks and the freshly updated
Highlander mid-size SUV were also well received. What this says to us is
Canadians continue to turn to Toyota for innovative vehicles, and we will
continue to improve our fleet to make things better for our customers in the
months and years ahead."

    October sales highlights:

    -  At Lexus of Canada, the Lexus ES 350 continues to win over discerning
       drivers in search of an elegant sedan. Sales of 358 ES 350 entry
       luxury passenger cars in October were up 57.7 per cent compared to
       October 2006.

    -  Lexus sold 40 LS 460 prestige luxury sedans in October, up more than
       1,200 per cent month over month. Year to date sales of 447 are ahead
       438 per cent compared to the first ten months of 2006. Meantime,
       October sales of 16 models of the all-new Lexus LS 600h L prestige
       luxury hybrid sedan represent 29 per cent of all LS-series models

    -  The Lexus GS 450h - which in September became the first ever hybrid
       vehicle to compete in the 2,200 km TARGA Newfoundland road rally -
       accounted for 35 per cent of the GS-series performance luxury sedans
       sold by Lexus in October. With 13 models sold last month, Lexus
       established a new October record for the GS-hybrid.

    -  October sales of 328 Canadian-built Lexus RX 350 luxury SUVs were
       ahead 6.5 per cent versus October 2006.

    -  Canadians purchased 102 RX 400h luxury hybrid SUVs in October, up 27.5
       per cent compared to the same month last year and tying sales in
       October 2005 as the best October ever for this model. The hybrid RX
       accounted for more than 24 per cent of all RX-series SUVs sold in

    -  The Toyota Tundra full-size pick-up truck remains a strong seller in
       Canada, continuing a track record set with its redesign for the 2007
       model year. In October, Canadians purchased 939 Tundra 4x2 and 4x4
       models, up 422 per cent from October 2006 to set a new October record
       for Tundra. YTD sales of 8,712 Tundra trucks are ahead of 2006 by 297
       per cent. In October, the Toyota Tundra 5.7L Double Cab SR5 was
       crowned the 2008 Canadian Truck King Challenge Winner from a field of
       23 entries.

    -  Toyota introduced an all-new version of its popular Highlander mid-
       size SUV in the summer, and sales continue to reflect the new design's
       popularity with Canadians. In October, Canadians purchased 474
       Highlanders, up 169 per cent from the same month in 2006.

    -  Toyota vehicles powered by the state-of-the-art gasoline-electric
       Hybrid Synergy Drive were popular choices in October. Canadians
       purchased 177 Prius liftbacks - ahead 27.3 per cent versus October
       2006 to set a new October record for this model. Meantime, Camry
       Hybrid sales of 472 in October were up 163.7 per cent compared to the
       same month last year. Significantly, the Camry Hybrid represented 23
       per cent of all Camry sales in October.

For further information:

For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333,

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