Toyota Canada Inc. enters autumn with solid sales in September

    Canadians continue to turn to Toyota for trucks; Lexus enjoys best ever

    TORONTO, Oct. 2 /CNW/ - Toyota Canada Inc. (TCI) today announced its
September sales results. TCI sold 16,892 vehicles, off 1.8 per cent from the
same month last year. Despite this, Year-to-Date (YTD) sales remain 3.5 per
cent ahead of 2006, at 159,200.
    Canadians purchased 15,910 Toyota vehicles in September, down 2.1 per
cent from the same month last year. YTD sales remain strong, however, at
149,128. That's up 2.8 per cent over January-September 2006.

    -   Toyota sold 10,633 passenger cars in September, down 10.9 per cent
        from the same month in 2006.

    -   Toyota truck sales of 5,277 were up 22.3 per cent compared to the
        same month in 2006, to set a new September record.

    Canadians purchased 982 Lexus luxury cars and SUVs - up 2.6 per cent from
the same month in 2006 to set a new September record. Year to date sales of
10,072 are up 14 per cent compared to the same period in 2006.

    -   Lexus sold 586 luxury passenger cars in September 2007 - up
        21.3 per cent from the same month the previous year, to set a new
        September record. Lexus passenger car sales for the first nine months
        of 2007 are ahead of last year by 28.4 per cent, at 6,469.

    -   Lexus sold 396 luxury SUVs in September - down 16.5 per cent from
        September 2006.

    "Canadian drivers continue to look to Toyota for exciting, reliable,
powerful and versatile vehicles, helping us to establish new September records
for both the Tundra 4x4 full-size pick-up and the RAV4 compact SUV," said Tony
Wearing, Managing Director of TCI. "The Highlander, which we redesigned this
year, is also performing well with sales up strongly compared to last year."
    "We are very pleased that Canadians continue to favour Lexus when
shopping for a luxury vehicle, helping us to achieve our 26th consecutive
monthly sales record," noted Yves Gionet, Director of Lexus in Canada. "In
particular, our luxury passenger cars continue to win the hearts and minds of
Canadians looking for the perfect blend of performance, comfort, style and
quality - a combination that only a Lexus can deliver."

    September sales highlights:

    -   Canadians purchased 958 Tundra 4x2 and 4x4 pick-ups last month to set
        a new September record - up 384 per cent versus the same month last
        year. YTD sales of 7,773 Tundras are ahead of 2006 by 286 per cent.

    -   Sales of the Toyota RAV4 compact SUV were strong, up 14.1 per cent at
        1,524 to set a new September record.

    -   Canadians looking for a vehicle that's equally at home in urban or
        rural environments are finding their match in the 2008 Toyota
        Highlander mid-size SUV. Sales of 562 Highlanders are up 254 per cent
        compared to September 2006.

    -   At Lexus, the ES 350 enjoyed its best September ever, with 321
        vehicles sold. That's up 65.5 per cent compared to September 2006.

    -   Lexus sold 28 LS 460 prestige luxury sedans in September, up 300 per
        cent month over month, and 409 per cent year over year.

    Hybrid vehicles continue to resonate strongly with customers, with TCI
total hybrid sales of 739 up 27 per cent over September 2006:

    -   Toyota sales of 120 Prius models are up 31.9 per cent over the same
        month last year.

    -   The Toyota Camry Hybrid enjoyed its best September ever with 549
        models sold. One out of every five Camrys sold in September was a

    -   Lexus sold 18 of its flagship LS 600h L long wheelbase prestige
        luxury hybrid sedans in Canada in September. Two of every five LS-
        series models sold in September were hybrids.

For further information:

For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333,

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