Toyota Canada Inc. brings the vehicle of the future to the present with two distinctive new hybrid models going on sale this year

    Next-generation all-new Toyota Prius and new model Lexus HS 250h make
    their Canadian debut at the Canadian International Auto Show in Toronto

    TORONTO, Feb. 11 /CNW/ - More than ever before, Canadian drivers are
looking for new, innovative vehicles that deliver real and lasting benefits to
themselves, their families, their neighbours and their communities. At the
Canadian International Auto Show in Toronto, Toyota Canada Inc. today unveiled
two new hybrid gasoline-electric models that deliver the vehicle of the future
to the present:
    The 2010 Toyota Prius is completely updated for this model year and
continues to be an icon for practical sustainable mobility:

    -  It features a hybrid power system that's 90 per cent newly developed
       with more than 1,000 patents in its design - covering innovations from
       performance, fuel efficiency and emissions to safety, comfort and

    -  This 3rd generation Prius achieves a combined fuel consumption of
       3.8L/100km, it offers 22 per cent more power while providing fuel
       efficiency that is 7 per cent greater than its predecessor;

    "Many companies have been talking about their plans to deliver the car of
the future, and Canadians will see many promising future technologies at the
Canadian International Auto Show this week. With the new Prius, however, we
are telling Canadians they can have the car of the future right now. Not five
years from now, but this spring, when it goes on sale across Canada," noted
Stephen Beatty, Managing Director of Toyota Canada Inc.
    The 2010 Lexus HS 250h is the world's first dedicated luxury hybrid
gasoline-electric vehicle, and further expands the world's only luxury hybrid
lineup with an entry level luxury hybrid sedan that gives Canadian drivers a
new, no compromise standard for advanced luxury motoring:

    -  The all-new HS 250h includes a sophisticated exhaust recovery system
       that increases fuel efficiency and reduces engine warm-up time;

    -  It introduces the "cockpit of the future" with interior Eco Plastics
       that reduce carbon dioxide emissions by 20 per cent over the vehicle's

    -  The all-new Lexus HS 250h goes on sale across Canada this summer.

    "Six in ten people shopping for an entry luxury model have told Lexus
that they would like a hybrid option. Only Lexus can offer this kind of
advanced technology experience in a no-compromise luxury vehicle," Mr. Beatty
explained. "With the new HS 250h, we are further cementing the Lexus
commitment to advanced motoring that is intuitive, powerful, safer, and - it
should be noted - environmentally sophisticated."
    "Canadians understand that as a society we need to redefine personal
transportation or it will have no future. This means offering solutions that
are friendlier to drivers and passengers, friendlier to pedestrians and other
vehicles, and friendlier to our communities and the planet," Mr. Beatty
concluded. "With these two hybrid gasoline-electric vehicles, we are offering
innovation, advanced technology and environmental sophistication on four
wheels, and doing it in a way that is meaningful to both Toyota and Lexus

For further information:

For further information: Digital images and product detail guides for
the Toyota Prius are available at, while those for the
Lexus HS 250h are available at Consumers can visit for information and updates on the 2010 Toyota Prius, including
photo and video content

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