Toyota Canada Inc. announces lower suggested pricing on five models

    2009 Corolla, Matrix, Camry, Camry Hybrid and 2008 Sequoia provide
    greater value

    TORONTO, Feb. 15 /CNW/ - Toyota Canada Inc. (TCI) today announced pricing
on the 2009 Corolla, Matrix, Camry and Camry Hybrid and the 2008 Sequoia(*)
which all launched this month. This comes on the heels of recent
Manufacturer's Suggested Retail Pricing (MSRP) adjustments on 16 Toyota and
Lexus nameplates.
    "We are pleased to make things better for those considering purchasing,
leasing or financing these popular models, which together accounted for almost
half of our 2007 Canadian sales," explained Stephen Beatty, Managing Director
at TCI. "We will continue to monitor the Canadian market and take action to
provide transparent and consistent value for our customers."
    The all-new 2009 Corolla and Matrix are launched with lower introductory
prices and new standard features such as active front headrests, six airbags,
a tilt/telescopic steering column and electric power steering. The
2009 Corolla is launched with a starting price of $14,565, the lowest
introductory price offered on this vehicle since the 1997 model year. For the
2009 Matrix, this model is introduced at $15,705, an MSRP adjustment of $1,495
versus the comparable base model 2008 Matrix.
    The 2009 Camry and Camry Hybrid are also introduced with lower starting
MSRPs and a suite of new features. For example, the company added Vehicle
Stability Control and Traction Control as standard equipment on the
Camry LE V6, while the Camry SE V6 receives new standard equipment such as a
power moonroof and an anti-theft system. For the 2009 Camry Hybrid, a power
moonroof, dual illuminated vanity mirrors and rear reading lamps are now
included as standard equipment. Camry MSRP starts at a lower price of $23,400,
while the Camry Hybrid is introduced at a new lower price of $30,660.
    The all-new 2008 Toyota Sequoia comes to market with a new base MSRP of
$44,675 - the lowest starting price in Canada since 2001. The 2008 Sequoia
also features a more powerful 5.7 litre engine that delivers 381 horsepower,
increased towing capacity and improved fuel efficiency.

    (*) A list of vehicle models and MSRP adjustments follows, ranging from
    $1,220 to $13,535, when compared with comparable prior year base models,
    depending on model and package. "Adjustment" refers to the difference
    between the starting MSRPs on the current model year and the comparable
    prior year base models. Dealers may sell for less.


    Model                         Current model year MSRP         Adjustment
    2009 Corolla CE                               $14,565           -$ 1,220
    2009 Matrix                                   $15,705           -$ 1,495
    2009 Camry LE                                 $23,400           -$ 2,500
    2009 Camry Hybrid                             $30,660           -$ 1,340
    2008 Sequoia SR5(*)                           $44,675           -$13,535

    (*)The 2008 Sequoia SR5 is launched with a base MSRP adjustment of
    $13,535 versus the comparable 2006 model year base Sequoia SR5 (the last
    model year that the SR5 was previously offered).

For further information:

For further information: Kathryn Ruhland, Manager, Public Relations,
Toyota Canada Inc., (416) 431-8333,

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