Toyota announces specification changes, model revisions and new pricing on 9 models

    TORONTO, Sept. 2 /CNW/ - As part of Toyota's commitment to transparent
pricing, new prices are being announced on 9 Toyota models. Revised pricing
reflects new specifications changes, new 2009 model year introductions and
retaining competitively priced products with the U.S. and Canadian markets.
    "In 2008, Toyota was the first full-line automobile company to respond to
the market conditions of a rising dollar with new suggested retail pricing,"
said Stephen Beatty, Managing Director of Toyota Canada Inc. "We continue to
monitor the market to offer Canadians the right vehicle, at the right time and
at the right price."

    2009 model year Toyota vehicles launching soon include:

    -   Yaris with a trunk offers a new starting MSRP (Manufacturer's
        Suggested Retail Price) of $13,945. A new grille design puts a fresh
        face on this popular model. A new Appearance Package features unique
        aluminum alloy wheels, fog lamps and cruise control. Some models
        enjoy MSRP reductions up to $550.

    -   Starting September 15, 2008, Yaris Hatchback will carry a new
        starting MSRP of $13,210.

    -   The popular sporty Yaris Hatchback RS 3-door and 5-door models add
        new standard features including: power remote heated mirrors, four
        additional airbags and cruise control on automatic transmission

    -   A newly revised RAV4 now starts at an MSRP of $26,500. In
        anticipation of the continued Canadian focus on the environment and
        fuel efficiency, Toyota offers a new 2.5L 4 cylinder engine for RAV4
        that not only provides more power, but better fuel efficiency when
        compared to the previous model. An exciting line-up anticipates
        production of the RAV4 at Toyota's new Canadian assembly plant later
        this year, and features six models loaded, with new standard
        features, such as: active front headrests, revised grille, bumper and
        lamp designs, and a new fuel economy meter.

    -   Prius, following a $1,900 reduction on 2008 models on July 1, has a
        new MSRP for its 2009 models. The 2009 base model now carries a
        starting MSRP of $27,400, a reduction of $200 following a change to
        the standard equipment alloy wheels.

    -   Sienna, as announced earlier this month, now carries a lower starting
        MSRP of $28,990. The 2009 model includes 6 standard airbags, Vehicle
        Stability Control and Traction Control across all models. Plus, with
        power door locks, mirrors and windows; dual-zone air conditioning;
        cruise control; Canadians are already saving as much as $1,500 versus
        the comparable 2008 model.

    -   Avalon now starts at an MSRP of $37,755, Canadians will see lower
        introductory prices by as much as $2085 versus the comparable
        2008 model while adding additional features. New optional packages
        add driver seat and exterior mirror memory settings.

    -   Beginning September 15, 2008, Highlander will carry a starting MSRP
        of $37,150. The new base model now includes power rear door with jam
        protection, rear glass hatch, power driver seat, premium cloth seat
        coverings, in-dash six-disc CD changer and fog lamps as standard
        equipment. Moreover, Toyota will begin production of a new 4 cylinder
        model later this year to offer greater value and fuel efficiency to

    Remaining competitive in the North American marketplace, the all-new
Canadian-built Corolla launched earlier this year carries a new starting MSRP
of $14,835, and an MSRP of $15,975 for the all-new Matrix crossover starting
on September 3, 2008.
    "Through a combination of price revisions or increased content compared
to 2008 models, Toyota once again demonstrates that it is committed to
offering Canadian drivers competitive vehicles within the Canadian
marketplace," Mr. Beatty continued. "For Canadians there is no better time to
own a Toyota vehicle."

    Digital images are available at

For further information:

For further information: please email or contact: Dawn
Soulis, Public Relations Manager, Toyota Canada Inc., (416) 431-8333

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