Tourisme Montréal takes New Yorkers on a "virtual" Montréal vacation



    MONTREAL, Aug. 7 /CNW Telbec/ - Tourisme Montréal is in New York City
from August 6 to 8, where it will be inviting New Yorkers to discover an
exciting new "interactive cube" installation at Vanderbilt Hall in Grand
Central Station. Thousands of people from among the 700,000 that transit
through Grand Central Station each day will be treated to a virtual tour of
Montréal and a taste of the city's famous European charm and urban energy.
    The event is being launched as part of Tourisme Montréal's annual
campaign for the U.S. leisure market to lure residents from the Big Apple
north of the border. The cube concept, an interactive spin-off of the CVB's
new "Find Your Montréal" Web site, invites visitors to discover the sights,
sounds and ambiance of Montréal through six featured themes: cuisine,
architecture, shopping, nightlife, cultural scene, festivals and fresh air.
    Once inside the immense 24' X 24' cube, visitors can see and hear
Montréal-virtually "live" it-by stepping on the interactive floor squares,
which come alive with engaging audio-video testimonials from Montrealers about
their city's many, multifaceted charms. The site at Vanderbilt Hall site also
includes a series of colourful information columns leading up to the
installation in order to pique visitors' interest in the city's one-of-a-kind
cachet. Giant indoor screens surrounding these floor panels indoors round out
this multi-sensory Montréal experience. This event in New York is being
presented in collaboration with Air Canada, the Canadian Tourism Commission
and Tourisme Québec.
    More than 50 New York and national media along with a dozen U.S. tour
operators will attend a special cocktail evening tonight at Vanderbilt Hall,
affording them the opportunity to explore the cube at their leisure and enjoy
live music from a jazz band. The Tourisme Montréal team also took to the
airwaves yesterday as guests on CBS television's "Early Show", which averages
almost 3 million viewers per week.
    The event in New York reaffirms Tourisme Montréal's status as an industry
leader by incorporating some of the most cutting-edge and innovative
technology currently available into its marketing campaigns, using new
technologies as a medium to better bring to life the Montréal experience.
Along with the gigantic "Find Your Montréal" cube and sister Web site,
Tourisme Montréal's promotional campaign in NYC includes posters in
suburban-bound trains, advertisements in the New York Times newspaper, wild
postings throughout the city, backlit posters in telephone booths and a series
of special Montréal podcasts inviting Internet users to discover what's hot
and happening in the city.
    Tourisme Montréal will also hold a prize draw to award three lucky
visitors to Vanderbilt Hall a trip to Montréal, offered in partnership with
Air Canada and the Casino de Montréal. The Canadian Tourism Commission is
present at the event as well to provide information on Canada's diverse range
of attractions and experiences.

    To find out what's going on in Montréal, visit www.findyourmontreal.com
or listen to our podcast at www.play-montreal.com.

    Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also responsible for
developing Montréal's tourism product in accordance with the ever-changing
conditions of the market.




For further information:

For further information: Jean-François Perrier, Media Relations Manager,
Tourisme Montréal, (514) 831-8550 (cellular), (514) 844-1033 (office),
perrier.jean-francois@tourisme-montreal.org; To download photos from the event
go to:  picasaweb.google.com/nycube


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