Tourism Toronto names International Tourism Marketer as new President and CEO

    TORONTO, March 21 /CNW/ - Tourism Toronto, the Toronto Convention and
Visitor Association, announced today that David Whitaker will join the
organization as President and Chief Executive Officer, effective April 30,
2007. In this role he will assume strategic leadership of destination
marketing and sales for the Toronto Region and to grow the economic and social
contribution tourism makes to the region.
    Mr. Whitaker comes to Toronto following 17 years in senior leadership
roles with the Greater Miami Convention and Visitors Bureau, most recently as
Executive Vice President and Chief Marketing Officer. He was an influential
leader in transforming Miami's global image over the past decade to become a
premiere leisure and business travel destination. Like Toronto, Miami attracts
significant visitors from overseas and offers a strongly international,
cosmopolitan visitor experience.
    "David knows how to sell cities. I am confident that David's record of
success in attracting new U.S. and international visitors can help ensure a
thriving tourism industry in Toronto," said Lyle Hall, Chair of Tourism
Toronto's Board of Directors.
    Mr. Whitaker was selected following an international search led by
Tourism Toronto's Vice Chair Charles Cutts and a search committee that
included members of the Board of Directors and members at large.
    "Toronto is a great city and highly regarded travel destination. I am
excited to be given the opportunity to help elevate the region's profile to
achieve its potential as one of the world's prestige travel experiences," said
Mr. Whitaker. "I look forward to joining a strong team that has made great
strides in the past five years. The tremendous surge in new cultural product,
combined with an outstanding hotel product and tourism infrastructure, gives
us a powerful foundation to attract more visitors and create more jobs
throughout the region."
    Prior to his work in the tourism sector, Mr. Whitaker spent six years
with the United Way of Greater Miami, including a period as Vice President of
Marketing. He is a graduate of the University of South Florida where he earned
a degree in Mass Communications/ Public Relations.
    Bill Allen, Interim President of Tourism Toronto and former Ontario
Deputy Minister of Tourism, will continue to serve as President until Mr.
Whitaker begins.

    Tourism Toronto is an industry association of more than 1,100 members
established to strategically sell and market the Greater Toronto Region as a
remarkable destination for tourists, convention delegates and business
travelers around the globe. Tourism produces more than $4 billion in direct
spending in the region and supports nearly 100,000 jobs. For more information
on Tourism Toronto, please visit,

    Note to editors: Photo available via contact below.

For further information:

For further information: Andrew Weir, Vice President, Communications,
(416) 987-1741,

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