Tourism Toronto and Metro Toronto Convention Centre suit up for the "Super Bowl of Conventions"

    TORONTO, Aug. 14 /CNW/ - The much-anticipated ASAE & The Center's 2009
Annual Meeting & Exposition convenes in Toronto, August 15-18, bringing an
estimated $7 million in revenue for the city. More than 4,300 association
executives and industry partners will arrive in Toronto this week to share
their association industry knowledge, network with colleagues and explore
Toronto as a future event destination for their organizations.
    "Thousands of association professionals and industry partners will
converge in Toronto this week for our flagship event," said John H. Graham IV,
CAE, president and CEO of ASAE & The Center for Association Leadership. "This
is our second time in this beautiful city and we couldn't be more excited
about this year's event. Toronto is a great destination, conveniently located
in close proximity to major U.S. cities, and I know our members will be
impressed with all that Toronto has to offer. The primary purpose of our
meeting is to invigorate and expand our knowledge of association issues, in
combination with networking events to connect with fellow association
professionals. Attendees are also scouting new meeting destinations for their
organizations and we estimate that about 20 per cent of our members will come
back to Toronto for their own events."
    "We are pleased to welcome the return of ASAE & The Center to Toronto and
applaud their commitment to hosting a sustainable event," said Barry Smith,
President & CEO of the Metro Toronto Convention Centre (MTCC). "By choosing
the MTCC once again, and having a Zero Waste Event, ASAE & The Center has
demonstrated an appreciation of our reputation as an environmentally
responsible venue."
    "This is essentially a live audition for Toronto," said David Whitaker,
President & CEO of Tourism Toronto. "With so many key decision makers here,
experiencing everything that Toronto has to offer visitors and meeting
delegates, this is our chance to shine."

    About ASAE

    The American Society of Association Executives (ASAE) represents more
than 22,000 association executives and industry partners and more than 11,000
organizations. Its members manage leading trade associations, individual
membership societies and voluntary organizations across the United States and
in 50 countries around the world. The Center for Association Leadership is the
premier provider of learning, knowledge and future-oriented research for the
association profession. Together, ASAE & The Center for Association Leadership
provides resources, education, ideas and advocacy to enhance the power and
performance of the association community. For more information about ASAE &
The Center, please visit

    About Tourism Toronto

    Tourism Toronto, Toronto's Convention and Visitors Association, is an
industry association of more than 1,200 members established to sell and market
the Greater Toronto Region as a remarkable destination for tourists around the
globe. For further information, please visit

    About the Metro Toronto Convention Centre

    The Metro Toronto Convention Centre is Canada's No. 1 convention and
trade show facility. Since its opening in 1984, the MTCC has hosted
approximately 12,000 events and entertained nearly 40 million guests. For
further information, please visit

For further information:

For further information: Cathy Riches, Tourism Toronto, (416) 987-9077,; Christine Chiu, MTCC, (416) 585-8106,

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