Touchdown for Habitat for Humanity

    Michael "Pinball" Clemons Foundation and Canadian Auto Workers Union to
    Build Habitat Home During 2007 Grey Cup Festival

    TORONTO, Nov. 23 /CNW/ - With the Grey Cup here in Toronto for the first
time in 15 years, Toronto CFL fans have something to really get excited about.
But beating out even the most die-hard football fanatic's excitement will be
the sheer exuberance of one single family.
    For the first time in the Grey Cup's 95 year history, Habitat for
Humanity will construct a simple, decent home on the Festival grounds. Thanks
to a partnership between the 2007 Grey Cup, the Michael "Pinball" Clemons
Foundation and the Canadian Auto Workers Union (C.A.W.), one family will see
their dream home built right before their very eyes in only three days. The
family will also help build the home, and will purchase it from Habitat for
Humanity with an interest-free mortgage.
    "With the child poverty rate hovering at 23%, and the growing affordable
housing crisis, Habitat for Humanity is grateful for this incredible
partnership and its vision to commemorate the 95th Grey Cup with more than
just a great tailgate party," said Habitat for Humanity Toronto CEO Neil
Hetherington. "Thanks to the leadership of Michael "Pinball" Clemons and the
C.A.W., one more family will permanently break the cycle of poverty."
    The home is being built outside Rogers Centre during the Via Rail Bremner
Street Festival over the next three days leading up to the 95th Grey Cup
championship. Michael "Pinball" Clemons and his family, players and
cheerleaders, members from the Canadian Auto Workers Union, and Habitat for
Humanity Toronto partner families will all work side-by-side to complete the
home in time for kick-off on Sunday. Fans who wish to participate and build
alongside their football heroes may make a donation to Habitat for Humanity
    On November 25 at 1:30 p.m., just hours before the 95th Grey Cup game,
the family will "kick-off" a new chapter in their lives as they receive the
keys of their Habitat home during a key presentation ceremony.
    Following the Festival, the house will be dismantled and reconstructed in
Oshawa. "I was pleased to convince Oshawa City Council on the merits of
donating a surplus building lot in the City's inventory," said Councillor
Robert Lutczyk. "Habitat is an organization which I believe in greatly because
it truly provides a hand up and not just a hand out by creating home owners. I
believe that home ownership is the fundamental foundation of success in our
society." Once this home is relocated, one more family will move out of
substandard housing, and out of the cycle of poverty.
    For information about Habitat for Humanity Toronto, please visit
    For information about Habitat for Humanity Canada, please visit

    About Habitat for Humanity Toronto

    Founded in 1988, Habitat for Humanity Toronto is a non-profit,
non-denominational Christian housing organization. Habitat welcomes all people
without discrimination to join us to build simple, decent, affordable homes in
partnership with low-income families.
    One hundred percent of all administrative and fundraising costs are paid
for by the operation of three ReStores, which sell quality donated new and
gently-used renovation materials. Habitat for Humanity has built more than
225,000 homes with families in need in 93 countries. Every 21 minutes, Habitat
for Humanity builds a new home.

    About the Michael "Pinball" Clemons Foundation

    The Michael "Pinball" Clemons Foundation's vision is to quicken academic
excellence, infuse depth of character, promote health and vitality, and
inspire generosity in our youth. The four pillars of our vision include:

    1. Character - the foundation of good citizenship
    2. Education - the catalyst for success and progress
    3. Health - the foundation of vitality
    4. Under-Resourced - the foundation of philanthropy

    Through organized fundraising appeals and events, such as the Pinball
Wizard gala, our goal is to make substantial contributions to local health,
human resources, education, and character building programs that serve our

    About the Canadian Auto Workers Union

    The CAW is Canada's largest private sector union with 265,000 members in
workplaces from coast to coast. The union represents workers in virtually
every economic sector including aerospace, auto, auto parts, shipbuilding,
rail, airlines, health care, retail, mining, general manufacturing, fishing,
and transportation. Away from the bargaining table, the union is known for its
involvement in a wide range of social justice projects and causes both in
Canada and around the globe.

    About the Grey Cup 2007

    An annual tradition celebrated by Canadians from coast-to-coast since
1909, the Grey Cup is Canada's largest professional sporting event. In
addition to the thousands filling Rogers Centre on Sunday, November 25, 2007,
the Grey Cup will be watched by millions of fans across Canada on CBC and RDS
and in more than 160 countries around the globe. Toronto last hosted the Grey
Cup in 1992 when Calgary defeated Winnipeg 24-10.

    About the City of Oshawa

    Oshawa is an award-winning and dynamic city. Located just 40 minutes east
of Toronto, Oshawa is nestled between Canada's largest metropolis and
Ontario's most appealing cottage country. The city has gained international
recognition as a world leader and as a leading-edge community where exciting
things are happening. Winner of four major Communities in Bloom competitions,
Oshawa boasts an extensive network of parks and accessible trails, amazing
recreational facilities, and first-class health and education facilities,
including Ontario's newest university.

    Photos available on request.

For further information:

For further information: or for media requests please contact Neil
Hetherington, Habitat for Humanity Toronto, cell (416) 436-4190,; Beth Waldman, Toronto Argonauts Football Club &
Grey Cup 2007, cell (416) 219-4410,; John McClyment,
C.A.W. Union, cell (416) 315-3202,

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