Toronto shows off Simply Chic style raises funds for brain tumor research and patient care

    TORONTO, May 20 /CNW/ - Tonight, hundreds of Torontonians will 'dance,
dine, drink, and delight' at Simply Chic, a gala fundraiser in support of The
Pencer Brain Trust, at Princess Margaret Hospital. Many of the city's famous
personalities and socialites will display their interpretation of Simply Chic,
which is sure to include everything from classic couture styles to the latest
fashion trends. Always a hot ticket evening, festivities at The Liberty Grand
Entertainment Complex are expected to net in excess of $450,000 for brain
tumor research and patient care.
    "This amazing event is about bringing care and hope to patients and
families," said Nancy Pencer, President of The Gerry & Nancy Pencer Brain
Trust. "I am so grateful for the strong support we've received from the
community, sponsors and volunteers to make our Gala an overwhelming success.
Their commitment allows The Pencer Brain Tumor Centre to provide much needed
resources - and supporting those in need is always Simply Chic."
    Guests will be welcomed by super-chic master of ceremonies, Abby Tobias
from Sole Power. All night dancing entertainment will be provided by
outstanding entertainers including De La Funk and Sole Power Bands. Corporate
Chef Michael Ewing from Liberty Grand has designed a fabulous menu that
includes delicious food stations throughout the venue.
    Guests can visit the fabulous Silent Auction featuring an array of
spectacular items including:

    -   New York City Getaway including flight for two and accommodation at
        Four Seasons Hotel- Value: $6000
    -   Holt Renfrew Shopping Spree - Value: $2,000
    -   Argo's Luxury Suite for Twelve - Value: $3,500
    -   Home Decorating with 'Designer to the Stars' Kristi Morrison - Value:
    -   Exclusive Muskoka Getaway - Value: $2,500
    -   South of France Accommodations - Value: $2,300
    -   'So You Think You Can Dance Canada' Tickets - Value: Priceless

    Organizers are grateful to all donors including: Evening Sponsor - Cott
Corporation, Décor Sponsor - The William and Ida Pencer Foundation,
Entertainment Sponsor - David & Stacey Cynamon Family Foundation, Magazine
Sponsor - TD Securities, Evening Memento Sponsor - Fusion Brands Inc., Tequila
Sponsor - Lily & Henri Cynamon, Wine/Prosecco Sponsor - Halpern Enterprises.

    Making A Difference

    "Brain tumors attack approximately 10,000 Canadians each year and are the
leading cause of solid cancer death in children under the age of 20," said Dr.
Warren Mason, Medical Director, The Gerry & Nancy Pencer Brain Tumor Centre.
"Treatment is complicated given that there are more than 120 types and the
location in the brain varies greatly from patient to patient."
    On May 23, 1997, Gerry Pencer was diagnosed with a grade 4 Glioblastoma
Multiforme brain tumor. For the active and effervescent CEO of the world's
largest private label soft drink maker, this was the most frightening and
lonely time of his life. During the course of his illness, Gerry sought
information, answers and treatment options, and support systems for both
himself and his family. When he discovered the lack of readily available
resources for brain tumor patients, Gerry Pencer set out to change all that.
And like everything else he did, he was determined to do it big!
    Gerry transformed his devastating diagnosis into The Gerry & Nancy Pencer
Brain Trust, a not-for-profit organization with a mandate to make a difference
in the quality of life of people living with brain tumors. A clinic unlike any
other, the Centre is designed to be warm and aesthetically pleasing to all who
visit. The atmosphere is meant to encourage optimism and comfort - a home away
from home.

    Annual Galas Bring Hope

    The Gerry & Nancy Pencer Brain Trust carries out a range of exciting
fundraising events to support ongoing research and patient care at The Gerry &
Nancy Pencer Brain Tumor Centre. Each year, the annual Spring Gala offers one
of the hottest nights on Toronto's party circuit while raising much needed
funds to support programs and services.

    2009   Simply Chic
    2008   Noir
    2007   Viva Las Vegas
    2006   Wild Wild West
    2005   Sparkle
    2004   South Beach
    2003   Bell Bottom Bash

For further information:

For further information: For interviews or to attend event, contact:
Lorraine Doherty, (416) 939-9409,

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