Canada's airport working to become North America's international gateway
TORONTO, June 7, 2011 /CNW/ - Today, Toronto Pearson International
Airport announced its ambition to become North America's leading
international gateway by focusing on expanding Toronto's reach through
growing connecting traffic and the number of international destinations
served from the airport. In order to achieve this, Toronto Pearson will
build on its current strengths as Canada's leading airport by placing
more focus on improving the overall airport experience. Over the
coming months and years, a number of new products and services will be
introduced to help all passengers move more easily and comfortably
through the airport. Today, Toronto Pearson will introduce a new brand
identity to signal this change in focus.
"We understand that both airlines and guests have more choice than ever
and we appreciate the need to make sure we are offering them what they
need so they will choose Toronto Pearson. A successful Toronto Pearson
has a positive impact on the local, regional, and even national
economy," said Pamela Griffith-Jones, Chief Marketing and Commercial
Officer for the Greater Toronto Airports Authority, operator of Toronto
Pearson. "We also appreciate that we are often the first and last
impression of the region for the 32 million passengers who travel
through our airport each year. We want to ensure that we offer them a
warm welcome and a smooth and relaxing travel experience while
showcasing the best of what this region has to offer."
To help demonstrate this shift, travellers will see a new Toronto
Pearson logo, which will feature a new colour scheme and the slogan: For You. The World.
"The logo's multiple, vibrant colours represent the cultural diversity
of Toronto and the world we provide access to. Together, the lines
create a human figure that is embracing and reaching out to the world,"
says Pamela Griffith-Jones. "For You. The World" puts our customers at the centre of it all, conveying our commitment
to being the ultimate host while reminding them of our global reach."
For You. The World
Examples of changes that are being introduced between now and early 2012
New airport website: TorontoPearson.com will replace GTAA.com and will carry significantly improved features,
functionality and ease of navigation. The new website will serve as a
platform for future mobile services. Features of TorontoPearson.com
will include improved flight search capabilities, a parking advisor and
a searchable airport guide and stories and information about a changing
New guest services: New Guest Service Centres in the Arrivals areas with representatives
formally trained by Tourism Toronto will be onsite to provide
directions and to help visitors to Toronto when they arrive at the
airport. Guest Service Representatives can also be reached through
416-AIRPORT 24 hours per day. In addition to the free wi-fi services
introduced in 2010, new charging stations for electronics will be
introduced throughout both terminals, allowing guests to recharge their
handheld devices and laptops while they wait for their flights.
New retail: Toronto Pearson will provide more shopping and dining choices for
guests by introducing both global and local brand options including the
recently opened Fionn MacCool's in Terminal 3 and iStore - the new
electronics store offering Apple-license products that will open soon
in Terminal 1. Additional shopping and dining changes and offerings
are expected over the course of the next 18 months.
Car Care: Car detailing is now available for Valet Care users, adding to Toronto
Pearson's on-airport parking choices such as Daily Park, Express Park,
Value Park, Valet Care and Cell Lot.
Events & entertainment: In 2010, Toronto Pearson celebrated a number of key tourism events
happening in the region and Toronto Pearson will continue to grow its
program of featuring many exciting cultural and entertainment
activities while entertaining guests and visitors to the airport.
Plans for 2011 include:
An art installation specifically designed for Toronto Pearson by Bruce
Mau, as a part of the Luminato festival
The Honda Indy show car on display in Terminal 1 Domestic Arrivals Host
Scotiabank Toronto Caribbean Carnival celebrations
Stage North By North East performances
Partner with The Toronto International Film Festival (TIFF) and more
Free Wi-Fi services: Introduced last year, Toronto Pearson will continue to offer free
Wi‐Fi services to all guests.
The GTAA is the operator of Toronto Pearson International Airport,
Canada's biggest airport and one of the largest airports in North
America in terms of passenger and air cargo traffic. In 2010, Toronto
Pearson handled an estimated 31.9 million passengers and is ranked 4th largest in international passenger traffic in North America. The focus
of the GTAA continues to be on competitiveness, growing the airport's
status as an international gateway, meeting the needs of our guests and
ensuring the long-term success of the organization, our airline
customers and the regional economy.
SOURCE Greater Toronto Airports Authority
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