TORONTO, April 29 /CNW/ - On May 30, Bikes Without Borders and Virgin
Mobile host Bike for Africa, a fun and family-friendly event on Toronto
Islands with the goal of raising $100,000 for the Pedal Powered Hope project
in Malawi. By providing 400 new bikes and 100 bicycles ambulances to community
care workers in rural districts, up to 15,000 more people will get the
life-saving medication and support services they need.
"The community care model is extremely effective in rural areas, where
traditional or government-run healthcare has fallen short," says Bikes Without
Borders' executive director Mike Brcic. "Community-based workers travel
village to village, dispensing medication, providing HIV/AIDS prevention
education, orphan support and home care."
But the vast majority of these workers travel long distances on foot -
often days - to get to remote clinics, communities and patients. A worker
travelling on a bicycle can cover 4 to 5 times the distance they can on foot,
reach up to 5 times as many patients, and carry 3 times the cargo.
To celebrate the impact of pedal power, Bike for Africa takes you on a
walking or biking journey, starting at a 'clinic' on Ward's Island at 1 pm,
and ending at a 'village' at Hanlan's Point at 3 pm for a picnic dinner with
Toronto bands The WitHouts, Mr. Something Something, and Samba Squad.
"It's been a long, cold winter for everyone in Toronto. Bike for Africa
2009 is the perfect chance to get out, enjoy the beginning of summer, and put
the pedal to the metal for an amazing cause," said Nathan Rosenberg, Chief
Marketing Officer, Virgin Mobile Canada, "Delivering this kind of desperately
needed healthcare is a tangible and immediate way to make a life-saving
difference. Just by taking part people can make a direct impact to the lives
of people in need. All of us at Virgin Mobile are going to be working to
spread the word, and on the day we'll be there to make sure everyone's tuned
up and ready to make Bike For Africa a total success."
At the conclusion of the Walk and Roll, the Cadbury Village at Hanlan's
Point will be jumping with exciting local bands and entertainment for the
whole family to enjoy.
"We are delighted to partner with Bikes Without Borders to raise
awareness for the need for mobility in Africa," says Luisa Girotto, vice
president, corporate affairs, Cadbury North America. "In Africa, a bicycle can
mean access to clean water, medical care and education. Our latest promotion,
The Bicycle Factory, is empowering Canadians to help us realize our goal of
sending up to 5,000 bicycles to Africa to improve livelihood and bring hope.
It's so simple - buy any Cadbury chocolate, candy or gum product and help
build a bike for someone in need."
For more information or to register for Bike for Africa visit
www.bikeswithoutborders.org or call (647) 999-7955. Fee of $25 per individual,
$60 per family, and $200 for teams of up to 10, includes picnic dinner.
For further information:
For further information: MEDIA: For media interviews with BWB Executive
Director Mike Brcic, please contact: Donald Wiedman, (647) 669-0461,
firstname.lastname@example.org; For more information, visit the Bike for
Africa press site: