Toronto Eaton Centre and Swarovski Canada shine this holiday season with dazzling events and activities to benefit the Children's Wish Foundation of Canada

    - Unveiling of the Swarovski Crystal Wish Tree and exclusive stars
    decorated by top Canadian celebrities are just the start of this year's
    holiday magic -

    TORONTO, Nov. 19 /CNW/ - The stars will be out in full splendour as the
Toronto Eaton Centre and Swarovski Canada launch the holiday season with a
magical spectacle to benefit the Children's Wish Foundation of Canada,
including a dazzling display of Swarovski stars decorated by some of Canada's
top celebrities and the unveiling of the extraordinary Swarovski Crystal Wish
    On November 22 at 6 p.m., host Justin Trudeau along with 2006 Canadian
Idol winner Eva Avila, Santa Claus and a host of carolers will kick-off the
festivities by revealing the third annual Swarovski Crystal Wish Tree, a
one-of-a kind 35' (10.6 m) high and 20' (6.1 m) wide rotating tree adorned
with 10,000 brilliant crystals.
    "The holiday season is a special time at the Toronto Eaton Centre, rich
in many traditions, for Torontonians and visitors alike," says Peter Sharpe,
President and CEO, Cadillac Fairview. "Children are a big part of what makes
the season special, and we are thrilled to do our part in bringing smiles to
the faces of children coping so early in life with grown-up worries."
    Again this year Swarovski and the Toronto Eaton Centre will present a
cheque for $100,000 to the Children's Wish Foundation of Canada. Members of
the community are encouraged to join the festivities and support the
organization through a variety of activities designed to dazzle and delight.
    "The Swarovski Crystal Wish Tree is just the beginning of our holiday
fundraising efforts to support the Children's Wish Foundation of Canada this
year," says Wayne Page, Vice-President, Sales and Marketing, Swarovski Canada.
"Our 2007 festivities truly build on our commitment to bring more sparkle to
people's lives during the holidays and remind everyone of the true meaning of
the season - children, family and joy."

    Canada's celebs shine with new Swarovski stars

    This year, twelve of Canada's top celebrities have decorated exclusive
Swarovski stars as part of the festivities. These one-of-a-kind 20" (50.8 cm)
x 24" (61 cm) giant stars along with the celebrities' autographed headshot and
signature card, including a holiday message, will be on display until
December 17th. After which the stars will go to the highest bidder with
100 per cent of the proceeds going to benefit The Children's Wish Foundation
of Canada.

    The dazzling Swarovski stars decorated by the following Canadian
celebrities will be on display by the Swarovski Crystal Wish Tree:

    -   Chantal Kreviazuk
    -   Eugene Levy
    -   William Shatner
    -   Jason Priestly
    -   Emmanuelle Chriqui
    -   Hosts of ET Canada
    -   Hosts of eTalk Daily
    -   Marilyn Denis
    -   Jann Arden
    -   Ken Dryden
    -   Eva Avila
    -   Justin Trudeau

    To participate in the auction, visitors to the Toronto Eaton Centre can
pick up registration cards at TEC's Guest Services Kiosk or at the Swarovski
Gallery Store beginning November 22nd. The auction goes live on December 7th
and closes December 17th. Visit for more details.

    Bringing sparkle to children's eyes

    Also new this year, children will have the opportunity to create their
own Swarovski ornament! Beginning November 24th for four consecutive
Saturdays, Swarovski Stars for Wishes Workshops will run from 10 a.m. -
12 p.m. each Saturday with four half-hour sessions. Children will receive a
kit containing a star, ribbon and crystals and can use the contents to create
their own personal ornament - a perfect gift for mom, dad or grandparents!
    All proceeds from the $20 kits will go to The Children's Wish Foundation
of Canada. The activity is recommended for children ages five and up and
parents are encouraged to register for a session in advance at the Swarovski
Gallery Store as space is limited.

    A special ornament for a special cause

    For those looking for something ready-made, Swarovski has once again
created a limited edition, Children's Wish crystal ornament. Accompanied with
its own numbered certificate, each ornament will be available at all Swarovski
Gallery Stores across Canada with proceeds benefiting the Children's Wish
Foundation of Canada.

    About Toronto Eaton Centre

    Stretching two full city blocks, Toronto Eaton Centre is among Canada's
most recognizable landmarks, and one of the country's best-known retail
shopping destinations. With over 250 retailers, restaurants and services in
the heart of downtown, Toronto Eaton Centre is the city's premier urban
destination. Toronto Eaton Centre is owned and managed by The Cadillac
Fairview Corporation Ltd, one of North America's largest investors, owners and
managers of commercial real estate. For more information about the Toronto
Eaton Centre, visit or The Cadillac Fairview
Corporation Ltd (

    About Swarovski

    112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and
visionary, moved to the village of Wattens, Tyrol in Austria, with his
newly-invented machine for cutting and polishing crystal jewellery stones.
From these beginnings, which revolutionised the fashion world, Swarovski has
grown to be the world's leading producer of precision-cut crystal, for
fashion, jewellery and more recently lighting, architecture and interiors.
Today, the company, still based in Wattens, family-owned and run by 4th and
5th generation family members, has a global reach, with some 20,000 employees,
a presence in over 120 countries and a turnover in 2006 of 2,37 billion Euros.
Swarovski comprises two major divisions, one producing and selling loose
crystals to the industry and the other creating design-driven finished
products. Swarovski crystal components, known by their product brand names
CRYSTALLIZED(TM) - Swarovski Elements for fashion and STRASS(R) Swarovski(R)
Crystal for architecture and light, have become an essential ingredient of
international design. Showing the creativity that lies at the heart of the
company, Swarovski's own-brand lines of accessories, jewellery and home décor
are sold through more than 1150 Swarovski stores and concessions in all major
fashion capitals, while the exclusive Daniel Swarovski accessories collection
has become the company's Couture signature. The Swarovski Crystal Society has
close to 400,000 members worldwide, keen collectors of the celebrated crystal
figurines. And in Wattens, Crystal Worlds, the multi-media crystal museum, has
attracted over 7 million visitors since it was opened in 1995, as a
celebration of Swarovski's universe of innovation and inspiration, of crystal
as the ultimate creative material. The Swarovski corporation also includes
four industrial brands, Tyrolit(R), manufacturing grinding tools, Swareflex,
for road safety reflectors, Optik, producing precision optical instruments and
Signity, Swarovski's brand for genuine and created gemstones.
    Illuminating Fashion and Culture, Home and Leisure

    (*)NOTE: Photo will be available after the event at CNW.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Megan Goldwell, MAVERICK (for Toronto Eaton
Centre), (416) 640-5525 ext. 233,; Pamela Setzke, Senior
Marketing Director, Toronto Eaton Centre, (416) 598-8340,; Monique Camenzuli, Edelman (for Swarovski),
(416) 979-1120 ext. 352,

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