Toronto designer introduces THE WORLD'S GREENEST BUSINESS CARD


    TORONTO, June 1 /CNW/ - traffic marketing + design inc., an award-winning
communications company committed to sustainable business practices, celebrates
Canadian Environment Week with the launch of The World's Greenest Business
    "The idea was born at a recent 'green' networking event when someone
handed me a laminated business card," says Bernard Hellen, R.G.D. President
and Creative Director of traffic marketing + design. "What an amazing
disconnect, a 'green' company hands me a piece of plastic as their business
card. Surely if you 'talk the talk' you had better 'walk the walk'."
    Every year, Canadian Environment Week takes place the first week of June
to coincide with World Environment Day (June 5). By 'greening' the smallest
and most widely-used marketing material, the standard business card, Hellen
demonstrates how everyday objects can be turned into a more sustainable,
environmentally-friendly product.
    But can a little thing like a business card really make a difference?
Every printing will conserve the following resources:

    -   3 trees/1040 lbs of wood not used
    -   162 lbs/74 kg solid waste not created
    -   1,529 gallons/6,953 L of water not used - enough for 88 eight
        minute showers
    -   356 lb/161 kg greenhouse gases prevented - equivalent to carbon
        sequestered by 15.2 tree seedlings grown for ten years

    Plus, a tree will be planted for every business card order. Tree
donations will be made through Trees Ontario, a not-for-profit organization
committed to the re-greening of Ontario.
    Whether you are part of an environmental group or charity or an
individual/company that cares about its green image and carbon footprint, The
World's Greenest Business Card is a standard-size business card of the highest
design and quality. Available in full colour both sides, it is printed
waterless with vegetable-based inks on FSC-certified stock containing 100%
post-consumer waste paper (no new trees harvested). The paper is manufactured
in Canada by Cascades.

    Bernard Hellen, R.G.D. is President and Creative Director of traffic
marketing + design inc. ( a sustainable marketing
and design agency. A frequent speaker on the subject of designing sustainable
communications, he sits on the Board of the Association of Registered Graphic
Designers of Ontario and Chairs the R.G.D. Ontario Sustainability Committee.

For further information:

For further information: For media enquires please contact: Caroline
Lennox, CL Communications,, (416) 806-6569

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