Toonies Make Dreams Come True

Canada's leading office retailer to launch in-store national fundraising campaign during Special Olympics Month

TORONTO, Nov. 4, 2011 /CNW/ - Oliver has big dreams. Share in them by donating a toonie during Give a Toonie. Share a Dream, the fundraising campaign championed by Staples Canada in support of Special Olympics Canada. Heading into its 11th year, this initiative will launch tomorrow at the retailer's 330 stores across the country, and run until November 26, 2011.

"We are so proud to be a national sponsor of Special Olympics Canada. Our Give a Toonie. Share a Dream campaign is just one way we give back to the community. In addition to coordinating this fundraiser, Staples Canada is proud of our 11 year partnership contributing millions of dollars corporately," said Steve Matyas, president of Staples Canada.

Customers are encouraged to visit a Staples location in their community, make a donation and share a dream. For eight-year-old athlete-in-training Oliver, also the star of this year's campaign, the benefits of being enrolled in Special Olympics programs like Active Start and FUNdamentals have been dramatic - such as the day he jumped for the first time. He has developed fundamental motor skills like running, walking and balancing in a positive, fun environment. Together with the support of Staples Canada and their customers, he is having a ball, and paving the way for a lifetime of sport.

"We believe that sport has incredible power to bring about lasting and meaningful change in the lives of children and adults with an intellectual disability," said Anthony Miceli, vice-president of marketing and business development at Special Olympics Canada. "We thank Staples Canada and its store teams for sharing this belief, and for the role that they have each played to create opportunities for athletes like Oliver and for supporting the growth of Special Olympics in Canada."

Staples Canada and Special Olympics Canada have also partnered with Kobian Canada and Centon Electronics on a promotion which will run during this campaign. With the purchase of specially marked flash drive packages, two dollars will be donated to the Canadian chapter of the global movement to support local programs.

About Special Olympics Canada
Established in 1969, the Canadian chapter of this international movement is dedicated to enriching the lives of Canadians with an intellectual disability through sport. Operating year-round in all provinces and territories except Nunavut, this grassroots movement reaches beyond the sphere of sport to empower individuals, change attitudes, and build communities. From two-year olds enrolled in Active Start to mature adults, there are more than 42,700 children, youth, and adults with an intellectual disability registered in Special Olympics programs across Canada, and they are supported by more than 16,400 volunteers, including more than 13,000 trained coaches. For more information, visit or follow us on Facebook and Twitter (@SpecialOCanada).

About Staples Canada
Staples, Canada's largest office products company, is committed to providing Canadians with a wide choice of office services and products. Serving all types of business—from the small home office to large enterprise—Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en GrosMC in the province of Quebec and Staples® Canada in all other provinces, the company employs over 15,000 associates at 320+ stores and at their head office in Richmond Hill, Ontario. Ranked as one of Canada's top five Canadian companies in Marketing Magazine's Marketing/Leger 2010 Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online. Staples Canada/Bureau en Gros is also invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit for more information, and follow us on Facebook at and on Twitter at

Image with caption: "Eight-year-old athlete-in-training, Oliver, enjoys sports through the Special Olympics program, Active Start." (CNW Group/Staples Business Depot)". Image available at:

Image with caption: "Special Olympics athletes join Steve Matyas, president of Staples Canada, and local store associates to launch Give a Toonie. Share a Dream in 2010. This year's in-store fundraising campaign will run in 330 stores across the country until November 26th. (CNW Group/Staples Business Depot)". Image available at:

Video with caption: "Video: Toonies Make Dreams Comes True". Video available at:

SOURCE Staples Business Depot

For further information:

Susana Petti
Director, Marketing & Public Relations
Special Olympics Canada
T: 416.927.9050, ext. 4383

Alessandra Saccal-Tremblay
Public Relations Manager
(905) 737-1147x2363

Organization Profile

Staples Business Depot

More on this organization

Special Olympics Canada

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890