TONIC Announces Every T Counts Project


    NEW YORK, Dec. 4 /CNW/ -- This December, TONIC will launch a series of 4,
limited edition 'Every T Counts' T-Shirts, designed by guest designers.
    TONIC is a refreshing company finding uplifting ways to invigorate and
strengthen people's lives and the planet through offering services and
products. Each is designed to aid in implementing philanthropic programs with
measurable, impactful, global and relevant outcomes.
    Each organically-made bamboo T-shirt is available for $45 (40% donated to
the special programs) exclusively through the website at

    TONIC asks: "What if capitalism and social good can co-exist?"

    TONIC is a for-profit company with a new business model. They hand over a
big chunk of their profits, 40% on average, to the people who need it most.
The good news is that they're not in competition for dollars you donate to
other worthy non-profits. See the difference you can make exercising your
purchasing power.
    TONIC partners with secular non-profits working around the globe who make
huge differences in four key areas -- the environment, education, health care
and human rights.
    A driving force for the greatest amount of good in the shortest amount of
    Choose from their eco-friendly, organic gear made using sustainable
sourcing and ethical manufacturing processes.
    Check out the counters on our home page. Each second shows TONIC getting
closer to their goals. Each time an item or service is purchased, you
immediately see the difference you have made through the TONIC Map and Impact
Measure Systems.

    Every T Counts!
    The Net. Tee

    Two people die every minute from malaria. That's 2,880 deaths daily from
a disease that can be largely prevented. Second to AIDS, no other disease
kills more.

    Each Tee funds the delivery of 3 mosquito nets to families in Africa.
    The Tree. Tee

    Just half of the Earth's original forests remain and another area the
size of South Carolina disappears annually.

    Each Tee funds the planting of 25 trees in North America.
    The Fresh. Tee

    5 million will die this year because they don't have access to safe
water. Over one billion people lack access to this basic human need.
    Each Tee contributes to a lifetime of water, latrines, hygiene education
and sanitation for one person in Nepal or Honduras.

    The School. Tee

    There are nearly half a billion children in India, millions living on the
streets and railway platforms. One teacher saw most spending their days
begging instead of going to school. So she is bringing school to them.

    Each Tee will help fund a full year's education for three children.

    (*)TONIC Tee's use the highest quality, sustainable materials, methods of
production and are holding ourselves and vendors to strict quality and labor

    Founder and CEO - Pankaj Shah

    A serial entrepreneur who keeps coming up with innovative new companies,
Pankaj founded MetroFi, a leading metropolitan WiFi provider, before creating
4INFO, a pioneering mobile search firm. He then decided to focus on a venture
closer to his heart and established GreenDimes, a profitable subsidiary of
TONIC that gives consumers a cheap, easy way to halt unsolicited mail flooding
their mailboxes. As founder and CEO of TONIC, Pankaj believes that the
marriage of capitalism and social good is the ideal way of making a measurable
and sustainable difference in the world.


    TONIC can also be found on Sundance Channel's Eco-mmunity website  ECO-MMUNITY is Sundance Channel's online
environmental forum featuring blogs, news, discussions and other user-
generated eco information.  It is the on-line component of Sundance Channel's
weekly environmental programming destination, The Green.
    TONIC. n. morally, mentally, and physically invigorating.

For further information:

For further information: NYC, Tara Cathcart,, or Brooke
Ensign,, (212) 741-0141; or Los Angeles, Kristen Calavas,
(323) 988-2557,; or London, Hannah Moore, +44-207-631-1096,; or Paris, Olivier Costa, +33-1-42-96-66-66,,
all for TONIC Web Site:

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