Timothy's World Coffee launches White Hot Chocolate K-Cups at National Automatic Merchandising (NAMA) Spring Expo in Las Vegas

    TORONTO, March 24 /CNW/ - Timothy's Coffees of the World Inc. today
announced the introduction of White Hot Chocolate K-Cup single serve portion
packs, to be launched at the National Automatic Merchandising (NAMA) Spring
Expo in Las Vegas this week.
    This is the first white hot chocolate K-Cup developed for use in Keurig
single cup brewing systems. White Hot Chocolate K-Cups are now available
online at www.Timothys.com, as well as through wholesale and office coffee
service distributors throughout North America or via
    "We're expanding our K-Cup hot beverage line-up" says Ian McKinnon,
President of Timothy's World Coffee. "Our White Hot Chocolate has been a
customer favorite in Timothy's cafés for many years, and now we're further
extending our customer's café experience."
    With the more than 40 coffee, tea and specialty beverage K-Cups, White
Hot Chocolate K-Cups are not Timothy's first foray into the world of
alternative beverage K-Cups.
    "Timothy's was the first Keurig roaster partner to bring an alternative
beverage K-Cup to market," says Timothy's COO, Leslie Chase "with our Canarino
hot lemon beverage. We're thrilled to expand our hot beverage lineup and look
forward to offering our customers the same superior quality and gourmet
beverage experience they've come to expect from all Timothy's products."

    About Timothy's World Coffee

    Timothy's World Coffee is a pioneer in producing the highest standard of
specialty coffee in North America. For the last 30 years, Timothy's has
roasted the finest Arabica beans from throughout the world in our roasting
facility. These beans are roasted to highlight the unique characteristics of
the land in which they were grown. Roasting coffee beans is an exact science
and Timothy's rigorous testing ensures that each batch is roasted to
perfection. This results in specialty coffee with the richest aroma and flavor
    Timothy's is committed to working with organizations and communities who
are concerned about environmental and social responsibility. By supporting
programs that protect land use, assist farmers, and promote sustainable
coffee-growing practices, Timothy's provides its customers with both ethical
and exceptional hot beverages. Timothy's - Perfection in every cup!

For further information:

For further information: Mike Westover, Timothy's World Coffee,
mikew@timothys.com, (416) 638-3333 ext. 251; Tracey Noakes, Timothy's World
Coffee, traceyn@timothys.com, (416) 638-3333 ext. 252

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