Timothy's Brews up a Warm Welcome for President Obama

    Commemorative Blend of Kenyan, Indonesian & Hawaiian Coffee Marks
    President's First Visit To Canada

    TORONTO, Feb. 18 /CNW/ - To mark the historic occasion of U.S. President
Barack Obama's visit to Canada, Timothy's World Coffee has developed a unique
new premium coffee - Timothy's Presidential Blend No 44.
    "It's a top-quality blend of the finest beans from Kenya, Hawaii and
Sumatra, reflecting President Obama's family heritage and also the time he
spent living in Indonesia during his childhood," said George Michel, CEO of
Timothy's World Coffee.
    "He brings a wonderful blend to the world's most important office, and we
are paying tribute to that with a wonderful new blend of our own roasted to
perfection in Canada," said Michel.
    Timothy's Presidential Blend No 44 (Obama is the 44th President of the
United States) will be available at Timothy's World Coffee restaurants across
Canada starting tomorrow, the day of President Obama's visit to Ottawa.
    "President Obama is here for a working visit, so we're pleased to welcome
him with a very special cup of coffee as he rolls up his sleeves and gets down
to business with Prime Minister Harper," Michel said.
    Packages of Timothy's Presidential Blend No 44 have been sent to the
Prime Minister's Office and to the White House.
    "Timothy's World Coffee only uses the highest quality of Arabica beans
available," said Bob Huitema, Director of Marketing for Timothy's.
"Presidential Blend No 44 contains Sumatran beans that are triple-picked to
eliminate all defects, Kenyan beans that are AA grade (the highest grade
available), and Hawaiian Kona, which is considered to be one of the best
coffees in the world. The beans are blended and then roasted at our Toronto
roasting facility to a medium Viennese Roast under the supervision of our
Master Roaster."


    Timothy's World Coffee is a pioneer in producing the highest standard of
specialty coffee in North America. For the last 30 years, Timothy's has
roasted the finest beans from throughout the world in its own roasting
facility. Roasting coffee beans is an exact science, and Timothy's rigorous
testing ensures that each batch is roasted to perfection. This results in
specialty coffee with the richest aroma and flavour possible. More than 100
million cups of Timothy's World Coffee are served every year.
    Timothy's has been committed to environmental and social responsibility
for over 30 years. They are a proud supporter of programs that assist coffee
farmers and their families, protect land use, and promote sustainable coffee
growing practices. These programs benefit every group involved in the trading
process including producers, workers, wildlife and consumers. Timothy's
ethical and exceptional coffees include: Organic Coffee, 100% Rainforest
Alliance Certified Espresso Beans, Fair Trade Certified Coffee, Partnership
Coffees and Certified Women in Coffee.
    Timothy's Coffees of the World Inc. is an affiliated portfolio company of
Sun Capital Partners, Inc. ("Sun Capital"), a leading private investment firm
focused on leveraged buy-outs, equity, debt and other investments in
market-leading companies.


For further information:

For further information: or to arrange interviews: Whitney Shanfield or
Karl Baldauf, Veritas Communications, (416) 482-2248,
shanfield@veritascanada.com or baldauf@veritascanada.com

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