Time Inc. and UPM Launch Biodiversity Study in Canadian Forests

    WESTMONT, Ill., April 26 /CNW/ -- Biodiversity is the focus of a new
study being launched by Time Inc. and UPM in cooperation with the University
of Moncton, the New Brunswick Department of Natural Resources, Bird Studies
Canada and the Nature Conservancy of Canada. Using bird species as indicators
of biodiversity in managed forests, the study is expected to contribute to the
further development of best forestry practices for the Acadian forest of New
Brunswick and Canadian Boreal forests.
    Time Inc. is the world's largest magazine publisher and UPM is a global
leader in magazine paper production. "We share a commitment to sustainable
development in forest management and operations," said David Refkin, Director
of Sustainable Development, Time Inc.
    UPM has instituted a global biodiversity program for the development of
best practices in the company's forest operations, as well as monitoring
systems to follow progress. That program fits well with the new joint
biodiversity study in Canada.
    The study will utilize publicly-owned land and some owned by UPM in New
Brunswick. In both cases, the forest land is managed and operated by UPM. The
study team aims to develop a methodology which would become a model for future
biodiversity studies in other Canadian forests. The findings will contribute
to national and international discussions on biodiversity research, forest
certification, policy development and forest legislation. The state of
biodiversity in a forest area can be an indicator of the sustainability of
forest management practices, and certain species can be used as biodiversity
    "UPM is pleased to be partnering with Time Inc. on this significant
study," said Bernard Robichaud, Chief Forester, UPM, Canada. "The University
of Moncton is responsible for the research project, and the New Brunswick
Department of Natural Resources will represent the forest land owner. Bird
Studies Canada and Nature Conservancy Canada (NCC), two non-governmental
organizations, will act as partners and offer their expertise during the whole
    "The project is unique in that it combines extensive bird surveys and
intensive monitoring of the nests of several bird species," explained Dr.
Marc-Andre Villard, who holds the Canada Research Chair in Landscape
Conservation at the University of Moncton.
    Several songbird and woodpecker species will be evaluated as bio-
indicators, and their reproductive performance will be monitored in treated
and control areas.
    "The aim is to measure bird responses to different forest management
treatments in order to help develop harvest plans and logging methods
compatible with the conservation of healthy populations," said Dr. Villard.
"Presence and successful reproduction of these species in post-harvest stands
or landscapes would indicate a good potential for ecological resilience."
    "As Canada's leader in habitat conservation, the Nature Conservancy of
Canada is in the business of protecting biodiversity in New Brunswick and
across Canada," said John Foley, Director of Land Conservation for the
Atlantic Region of NCC. "We support this study because it will further develop
best forestry practices for some of New Brunswick's, and the country's, most
important forest areas."
    "Supporting applied research is an important component of the adaptive
management approach used for public lands," said Scott Makepeace, Wildlife
Biologist for the New Brunswick Department of Natural Resources. "This study
will also provide basic data and information that can be used during the
development and refinement of strategic goals and objectives for public land."
    The study will begin in April 2007 with the first results expected in two
to three years.

    Notes for Editors:

    UPM is one of the world's leading forest products groups. The Group's
sales in 2006 were EUR 10 billion, and it has about 28,000 employees. UPM's
main products include printing papers, converting materials and wood products.
The company has production plants in 15 countries and its main market areas
are Europe and North America. UPM's shares are listed on the Helsinki and New
York stock exchanges.
    UPM has a global forestry and wood sourcing organization to secure wood
supply to its different mills as well as to manage company forests. The
company owns and manages forestry land in Canada, Finland, Russia, the UK and
the USA. Further information is available on the company's web site at
http://www.upm-kymmene.com .

    Time Inc.

    Time Inc., a Time Warner company, is one of the largest content companies
in the world. With approximately 130 magazines, it is the largest magazine
publisher in the U.S. and U.K. Each month, one out of every two American
adults reads a Time Inc. magazine, and one out of every 10, who are online,
visits a company web site (more than 19 million unique visitors). Time Inc.'s
popular brands and successful franchises extend to online, television, cable
VOD, satellite radio, mobile devices, events and branded products.

    Universite de Moncton

    The Universite de Moncton is a French language university in Moncton, New
Brunswick serving the Acadian community of Atlantic Canada. Founded in 1963,
the modern U de M is an amalgamation of six colleges, including the College
Saint-Joseph (founded at Memramcook in 1864), the College du Sacre-Coeur de
Bathurst, and the College Saint-Louis d'Edmundston. It has campuses in
Edmundston and Shippagan in addition to the primary campus in Moncton. The
main campus at Moncton has eight faculties: Administration, Arts and Social
Sciences, Education, Engineering, Graduate Studies, Health Sciences and
Community Services, Law and Sciences.

    New Brunswick Department of Natural Resources (DNR)

    New Brunswick Department of Natural Resources is responsible for managing
3.3 million hectares of public land in the best interest of all New Brunswick
residents. New Brunswick's public forest is divided into 10 timber licences.
Each license is leased to a large forest-based company (called a licensee)
under a 25-year agreement. Licensee performance is monitored regularly and
evaluated every five years. Licensees manage public forest following the
goals, objectives and standards as described in the documents; "The New
Brunswick Public Forest: Our Shared Future" and "Objectives and Standards for
the New Brunswick Crown Forest for the 2007-2012 Period".

    Bird Studies Canada

    Bird Studies Canada (BSC) is recognized nation-wide as a leading and
respected not-for-profit conservation organization dedicated to advancing the
understanding, appreciation and conservation of wild birds and their habitats,
in Canada and elsewhere, through studies that engage the skills, enthusiasm
and support of its members, volunteers, staff and the interested public.

    Nature Conservancy of Canada

    The Nature Conservancy of Canada protects areas of biological diversity
for their intrinsic value and for the benefit of future generations. An
innovative, creative and scientific organization, NCC takes a business-like
approach in securing ecologically significant natural areas through purchases,
donations, conservation agreements and other mechanisms, and in achieving
long-term stewardship of sites through management plans and monitoring
arrangements. NCC is the leader in conservation of Canada's natural heritage.

For further information:

For further information: Mr. Bernard Robichaud, Forestry and Wood 
Sourcing, UPM, Canada, (506) 627-3431, bernard.robichaud@upm-kymmene.com;  or
Mr. David Refkin, Director of Sustainable Development, Time Inc., (212)
522-3356, david_refkin@timeinc.com; or Dr. Marc-Andre Villard, University of
Moncton, (506) 858-4334, marc-andre.villard@umoncton.ca, Web Site:

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