Tier1CRM announces cloud-based CRM solution for trading floors powered by

TORONTO, Nov. 18 /CNW/ - Tier1CRM today announced that it is completing the migration of its powerful trading floor product suite "Tier1ACE for Capital Markets(TM)", to the Force.com cloud computing platform.

Tier1CRM's niche is in providing highly specialized on-demand Software-as-a-Service (SaaS) CRM solutions financial services firms. The Tier1ACE for Capital Markets application suite is already in use by leading broker dealers including Wall Street firms and some of the largest banks in Canada. Tier1ACE helps sell-side firms to provide targeted ideas and research to their buy-side clients, and improves the efficiency of sales, trading and research professionals in the real-time world of capital markets.

"Salesforce.com's truly innovative Force.com platform is our operating system in the cloud," said Mark Notten, CEO of Tier1CRM. "It is sophisticated enough to enable us to build high-end trading floor products. We are living proof that cutting-edge business applications can be delivered quickly and cost-effectively, using the cloud computing model. Salesforce.com's technology is unique in this regard, and allows us to deliver the same powerful feature set from the largest broker dealers to the smallest boutique shops."

With the completion of Tier1CRM's evolution of its entire application suite to the Force.com platform, it can take full advantage of Salesforce's market-leading SaaS technology such as robust security, massive scalability, simple integration and customer-managed flexibility at minimum cost.

Soleil Securities has recently deployed Tier1ACE to its mid-town New York trading floor. "CRM is a key part of our business development and growth strategy," said Rick Rubin, COO of Soleil. "Choosing a CRM already adapted to the specialized needs of Capital Markets was our starting point, but we also wanted a product that didn't require us to install servers and manage infrastructure. The combination of Tier1ACE based on the Force.com platform met all those requirements nicely," said Mr. Rubin.

"We have drawn upon our business acumen in financial services and our deep technology expertise with Salesforce to create a fully featured Capital Markets CRM solution suite based entirely on Force.com," said Mario Lollino, VP of Product Strategy at Tier1CRM. "Our cloud computing architecture has also allowed us to seamlessly integrate Tier1ACE with the best-in-class industry partners, including Thomson Reuters for buy-side holdings and profile information, Business Objects' Crystal Reports On Demand for advanced reporting, and Client Instant Access for intelligent voice messaging. We are excited about what this means for our clients in terms of innovation, advanced usability and increased access to an open and extensible database our customers can take advantage of," said Mr. Lollino.

Force.com (www.force.com/) reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM application, available at www.salesforce.com/products, has revolutionized the ways that customers manage and share business information over the Internet. The company's Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at www.force.com, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace available at www.salesforce.com/appexchange.

About Tier1CRM

Tier1CRM Inc. (www.Tier1CRM.com) is a privately held company headquartered in Toronto. Tier1CRM Inc. provides specialized Capital Markets CRM solutions powered by on-demand industry leading platform-as-a-service Force.com. Tier1CRM's advanced CRM solutions help its clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.


For further information: For further information: Phil Dias., C.O.O., (416) 932-4644, pdias@tier1crm.com

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