, StubHub and Ballena Technologies Score a Triple Play for the San Francisco Giants

    COSTA MESA, Calif., Feb. 2  /CNW/ --, a leading worldwide
provider of integrated ticketing solutions, StubHub, the world's largest
ticket marketplace and Ballena Technologies, the premier producer of
high-resolution 3-D maps of sports and entertainment venues, announce the
formation of a strategic partnership to deliver enhanced seat map
functionality.  For the first time, venues will be able to combine real-time
ticket inventory from both the primary and secondary ticket markets into one
seat map view.  As part of the online ticket purchase, patrons will easily be
able to determine if seats are available in their desired section.  Additional
functionality will allow fans to buy tickets directly from the panoramic
Ballena map view.

    The San Francisco Giants will be the first to implement's
Ballena-enabled ProVenue ticketing system.  "The Giants organization prides
itself on being a leader in the adoption of technology to improve the fan
experience.  The combination of primary and secondary ticket inventory on a
Ballena map continues that tradition," said Russ Stanley, managing vice
president of ticket services and client relations for the Giants.  "Fans love
to see what the view will be from different sections in the ballpark; when
they find seats they like, we want them to be able to buy."
 chose to partner with Ballena because of their market-leading
position in the sports and entertainment industries.  Brett Michalak, chief
information officer,, said, "The Ballena integration is another
example of our strategy to leverage best-in-class partners to help us release
innovative products into the ticketing marketplace."

    For StubHub, this partnership acts as yet another avenue to give fans as
many choices as possible.  "Giving Giants fans the ability to view both
primary and secondary ticket availability from the same map will enhance the
fan experience and provide an additional customer acquisition channel for us,"
says Jeff Spaulding, director of business development, StubHub.  The Ballena
integration is one of several collaborative efforts between StubHub and  The two companies have joined forces through the MLB secondary
ticketing platform integration and, in September, extended the integration to
the HSBC Arena in Buffalo and the Buffalo Sabres NHL franchise.

    Richard Sherratt, Ballena's chief executive officer, added, "We are
excited to be part of such a major announcement in the ticketing industry and
to showcase our integration with and StubHub."
, StubHub and Ballena Technologies will demonstrate a proof of
concept of their seat map functionality at INTIX's upcoming 30th Annual
Conference and Exhibition in Salt Lake City, Utah, February 3-6, 2009.

    About is a leading provider of fully integrated event ticketing
solutions for thousands of top arts, entertainment, and sports organizations
worldwide. Delivering the latest in ticketing technology, offers
the advanced ProVenue(R) ticketing platform, which serves the core of a
comprehensive suite of integrated features, products, and services that help
clients enhance ticket sales, marketing efforts, and overall customer
experience.  A privately held subsidiary of MLB Advanced Media, LP, since
2005, is headquartered in Costa Mesa, CA, and has regional offices
across the U.S. and around the world. The company also sells tickets directly
to consumers at

    About Ballena Technologies
    Ballena Technologies Inc. offers a unique sales and marketing tool for
professional sports teams, venue owners/operators, and Internet-based ticket
solutions. Ballena is positioned as the market leader in interactive venue
visualizations, using extremely high-resolution 3D computer-generated models
viewable at low-speed internet connections. Ballena Technologies creates
realistic seating visuals to improve the online ticketing experience by
familiarizing potential customers with a facility, creating excitement, sales
and customer satisfaction. Ballena's Seats3D product is currently in use at
MLS, NBA, NHL, NCAA, NFL, MLB, and NASCAR facility websites.

    For more information on Ballena Technologies visit

    About StubHub
    StubHub is the world's largest ticket marketplace, enabling fans to buy
and sell tickets to tens of thousands of sports, concert, theater and other
live entertainment events. StubHub reinvented the ticket resale market in 2000
and continues to lead it through innovation. The company's unique online
marketplace, dedicated solely to tickets, provides all fans the choice to buy
or sell their tickets in a safe, convenient, and highly reliable environment.
All transactions are processed and delivered by StubHub and backed by the
company's FanProtect Guarantee(TM). Company partners include the New York
Yankees, Chicago Bears and the University of Southern California along with
nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with music
artists like Madonna and companies such as ESPN and American Express.

    StubHub is an eBay company (Nasdaq:   EBAY). For more information on
StubHub, visit


    Media Contact:
    Chaeli Walker
    Tel (714) 327-5492


For further information:

For further information: Chaeli Walker of, +1-714-327-5492, Web Site:

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