Caramilk rewards its Facebook community by giving away three
undiscovered keys; all ten finalists will try their luck at unlocking
Caramilk vault on October 7
TORONTO, Sept. 22, 2011 /CNW/ - Will it be the bingo-playing grandma
from Burnt Church, New Brunswick? The factory worker from Kitchener,
Ontario? Maybe the whale watcher from Saint-Adolphe-d'Howard, Quebec?
It is only a matter of time before Canada meets its next Protector of
the Caramilk Secret now that the hunt for the golden keys is over and
the 10 key holders in the Caramilk Key to the Secret contest have been
From the shores of the east to Canada's capital to the prairies of
Alberta, a gripping summer of sleuthing uncovered seven of the ten
golden keys hidden in Caramilk bars across the country. The remaining
three undiscovered keys were given away at random to members of the
Caramilk community on Facebook.
Who are the final three key holders?
The lucky Facebook winners include Penny B. from Etobicoke, Ontario, a
retired elementary school teacher who purchased contest bars all summer
hoping to find a key; however, it wasn't until she entered the Facebook
contest that her key-searching efforts paid off. Penny deems herself
the "Best Secret Keeper Ever" and promises she won't disappoint should
she become the next Protector of the Caramilk Secret.
Joining Penny as the second Facebook key winner is Jennifer J. from
Portage la Prairie, Manitoba. Jennifer is a 24-year-old university
student who has been a Caramilk Facebook fan for over a year. She says
her loyalty will endure, should her key be the lucky one to unlock the
The final and third winner is Jacinthe B. from Laval, Quebec. Jacinthe
is the second golden key holder from the province this year and she
can't wait to arrive in Toronto in October for the chance to win up to
The final Caramilk golden key holders are:
Chris B. from Leduc, Alberta
Colleen S. from Orleans, Ontario
Nora W. from Burnt Church, New Brunswick
Jamie G. from Riverview, New Brunswick
Jeanne S. from Saint-Adolphe-d'Howard, Quebec
Julia P. from Ottawa, Ontario
Chris B. from Kitchener, Ontario
Jacinthe B. from Laval, Quebec (Facebook winner)
Jennifer J. from Portage la Prairie, Manitoba (Facebook
Penny B. from Etobicoke, Ontario (Facebook winner)
What happens next?
All ten key winners, plus a guest, will travel to Toronto on October 7
to try their key in the famed Caramilk Vault at the Cadbury Chocolate
Factory. The person whose key opens the vault will be named the second
ever Protector of the Caramilk Secret, and be rewarded $125,000. If
they keep the secret safe for six months and return it unharmed,
untouched and unopened, they will receive another $125,000 for a total
of a quarter of a million dollars.
The exclusive ceremony will be attended by Caramilk officials and the
Secret Squad Agents who have travelled to the homes of the Canadians
who found a key inside a contest bar to verify their identity, and
confirm the winning key. Videos of their visits to the hometowns can
be seen on the Caramilk Facebook page at Facebook.com/Caramilk.com
"We've shown up at the doorsteps of all seven people who found keys in
the bars, to gauge their ability at keeping and protecting secrets,"
said Agent Q, a 10-year veteran of the squad. "I can't give too many
details at this time, but let's just say we'll be watching no matter
who is deemed Protector of the Secret. We're always watching."
In 2010 the Secret was trusted into the hands of Lisa Landry, the first
winner of the Caramilk Key to the Secret Contest and the first Canadian
challenged to keep Canada's most loved and best kept secret…a secret!
"Last year was the first time Cadbury ever let the secret leave the
Caramilk Vault, and thankfully Lisa Landry from Sault Ste. Marie was up
to the task," said John Phillipson, Vice President, Confectionery,
Kraft Canada. "We hope this year the winner does Canada proud by
protecting the country's best kept secret like Lisa did - after all
there's a quarter of a million dollars up for grabs."
Be sure to follow breaking news about the winner of the Caramilk Key to
the Secret contest on facebook.com/caramilk or on Twitter @caramilksecret. Stay tuned for the announcement on who will be named the next
Protector of the Secret.
Caramilk is a proud made-in-Canada story, and the Caramilk secret has
been tightly guarded for more than 40 years. The exact date of when
Caramilk was created is a mystery - but the Caramilk Secret itself was
developed in the 1960s. Today, there are hundreds of online urban myths
about the Caramilk Secret and how the soft, flowing caramel finds its
way into those delicious bars of chocolate!
The original Caramilk bar has evolved to include additional varieties,
including most recently new Caramilk Secrets. For more information,
About Kraft Foods
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an
unrivaled portfolio of brands people love. Proudly marketing delicious
biscuits, confectionery, beverages, cheese, grocery products and
convenient meals in approximately 170 countries, Kraft Foods had 2010
revenue of $49.2 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011,
Kraft Foods announced plans to divide and create two independent public
companies: a high-growth global snacks business with estimated revenue
of $32 billion and a high-margin North American grocery business with
estimated revenue of $16 billion, based on 2010 financial results,
adjusted for divestitures. The transaction will take at least 12 months
to complete, during which time plans regarding the structure,
management, governance and other matters will be announced. A leader in
innovation, marketing, health & wellness and sustainability, Kraft
Foods is a member of the Dow Jones Industrial Average, Standard &
Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability
Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.
SOURCE Kraft Foods
For further information: