Three-in-Five Canadians Support Extending the Children's Tax Credit to Adults

    EDMONTON, March 16 /CNW/ - A new poll conducted by POLLARA shows more
than three-in-five Canadians think the Children's Fitness Tax Credit should be
extended to all Canadians regardless of age. The poll was conducted on behalf
of Fitness Industry Council of Canada (FIC), who is asking the federal
government to extend the tax credit in its upcoming Budget as part of a
national campaign to promote a healthier Canada.
    "Based on its own actions, the government understands the benefits this
kind of policy has on the health of Canadians and we want to let them know a
majority of Canadians agree," says FIC President Dave Hardy. "Removing
economic barriers to exercise this way is a natural extension of the
government's Children's Fitness Tax Credit and we've been telling the
government for some time that an extension to include adults should be in the
upcoming Budget."
    POLLARA conducted the telephone interviews with 1,217 Canadians, 18 years
of age and older, between February 26th and March 4th, 2007. Of all
questioned, 61% favour extending the Children's Fitness Tax Credit to adults.
Of respondents aged 18 - 35, 78% of women and 67% of men support the idea.
Support for the Children's Fitness Tax Credit is also high with 77% of
Canadians thinking it's a good idea.
    "Clearly, Canadians want the government to play ball in helping to
promote an active and healthy lifestyle for their kids. But they don't want it
to stop there," said Roland Merbis, POLLARA's Associate Vice President of
Public Affairs. "In fact, Canadians welcome any support from the Government
that can help all Canadians, regardless of their age, become more physically
    "A tax credit toward the cost of organized sport and physical activities
will encourage more Canadians to get active, get healthier and be more
productive in the workplace," said Hardy. "The Children's Fitness Tax Credit
is a step in the right direction for Canadians but we believe more can be done
by extending this to all Canadians regardless of age."
    As an industry association, FIC represents more than 2,000 Canadian
fitness facilities with more than two million members. For more information on
the Adult Fitness Tax Credit campaign, please visit To learn more about FIC, please visit Fitness Industry Council of Canada is a not for profit
organization formed to promote the Canadian fitness industry.

For further information:

For further information: Dave Hardy, President, Fitness Industry Council
of Canada, Tel: (780) 732-5010, Email:; Megan Dart,
Communications Coordinator, Fitness Industry Council of Canada, Tel: (780)
732-5015, Email:

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