- Schick Quattro for Women's Booby Wall has received overwhelming support
from around the world -
TORONTO, March 3 /CNW/ - Close to one million people from 181 countries
visited www.boobywall.ca since its launch. Schick Quattro for Women introduced
the Booby Wall site on January 10, 2008, on behalf of Rethink Breast Cancer,
to bring Rethink's Touch. Look. Check. (TLC) early detection program to life.
The unique and extremely popular site is designed to remind women about the
importance of breast health and encourage them to commit to TLC.
"The overwhelming response of nearly one million unique visitors
confirmed the Booby Wall is an innovative way to raise awareness for Rethink
Breast Cancer's breast health message," says Helen Kargas, Senior Brand
Manager, Schick Canada. "Schick Canada is very proud to have created a program
that has touched the lives of so many."
To date, hundreds of women have taken photos of their breasts and
uploaded them to the wall, many of which have accompanying messages of love
and hope. Women of all ages and experiences have posted photos, from breast
cancer survivors, to people who have lost a loved one to breast cancer, to
women showing their support for a good cause.
"The Booby Wall has been incredibly successful in spreading the word
about the importance of early detection to women who might be put off by the
traditional breast self-exam messages," says MJ DeCoteau, Executive Director,
Rethink Breast Cancer. "The positive feedback we have received indicates that
many visitors have made TLC a part of their lives and have shared the message
with their friends and loved ones."
The Booby Wall (www.boobywall.ca) was created to raise awareness of
Rethink's Touch. Look. Check. (TLC) early detection program. Women across
Canada are encouraged to touch and look at their breasts and then take a
picture of their breasts to upload to the Booby Wall. This ever-growing online
gallery is designed to remind women about the importance of breast health.
The Booby Wall is heading out on the road this spring with the Booby
Booth, a fully enclosed booth equipped with a camera to have a photo taken in
total privacy. The Booth will be at consumer shows and events across Canada in
Touch. Look. Check. (TLC) campaign
Schick Quattro for Women is an ongoing partner with Rethink Breast Cancer
and its Touch. Look. Check. (TLC) program. Rethink Breast Cancer (Rethink), in
partnership with Breakthrough Breast Cancer, launched the TLC campaign in
October 2006 to dispel confusion around when and how to be breast aware with a
simple and effective new way of thinking about how to examine breasts. The TLC
campaign simply asks women to touch their breasts and feel for anything
unusual, look for changes and be aware of shape and texture, and check
anything unusual with a physician. Changes to look for include breast size or
shape, skin texture, and the appearance of nipple discharge, rash or lumps.
For more information on the TLC campaign, visit www.touchlookcheck.com.
About Rethink Breast Cancer
Rethink Breast Cancer is a charity helping young people who are concerned
about and affected by breast cancer through innovative breast cancer
education, research and support programs. Rethink is a national
volunteer-driven registered charity with a bold, enterprising and
entrepreneurial approach. We are thinking differently about how to beat breast
cancer. For more information on Rethink Breast Cancer, visit
About Schick Canada
Schick Canada, a division of Energizer Canada Inc., is a leading
manufacturer of high performance razors for men and women. Committed to the
development of shaving technology and innovation, Schick Canada has launched
some of the most successful razors on the market including Xtreme 3, the first
three-bladed disposable, Intuition, the first all-in-one razor and Quattro,
the first four-bladed system and disposable razor. For more information visit
For further information:
For further information: and interviews with Rethink or Schick, please
contact: Anne Adamson, Carolyn Abbass, Paradigm Public Relations, (416)
203-2223, email@example.com, firstname.lastname@example.org