This year, a Canadian Hockey team will Bring Home the Cup(TM)!

         Amateur Hockey teams across Canada compete for a chance to
                           Bring Home The Cup(TM)!

    TORONTO, Feb. 23 /CNW/ - "Lord Stanley's Mug", "the Holy Grail" and "The
Cup". Canadians have many names for hockey's top honour, and for the third
year in a row, Pepsi(R), Lay's(R) and Gatorade(R) are making hockey dreams a
reality with the launch of Team up and Bring Home The Cup(TM), a contest that
offers Canadian amateur hockey teams the opportunity to compete for the
ultimate hockey prize - a chance to hang out with the NHL(R) Stanley Cup(TM)
and hockey legend Mark Messier.
    Inspired by the generosity of last year's winner, Adam Bourque of
Summerside, P.E.I., who shared his dream prize with his entire hockey team,
the contest sponsors, Pepsi(R), Lay's(R) and Gatorade(R) brands are making the
2009 Team Up and Bring Home The Cup(TM) contest all about team spirit. The
immensely successful program asks that teams, rather than individual fans,
come together to tell their team story for a chance to meet two of hockey's
biggest stars: Mark Messier and the NHL(R) Stanley Cup(TM).
    "Hockey players rely on teamwork to be successful so it only seems
fitting that we celebrate teamwork and sportsmanship in this year's program,"
said Mark Messier, former Stanley Cup(TM) champion. "The opportunity to bring
the Cup(TM) to true Canadian hockey fans each year has been an incredible
experience for me and I'm looking forward to meeting the winning team in May."
    "Each year we run this contest we receive hundreds of creative
submissions, and we expect that 2009 will be even better," said Tony Matta,
Vice President of Marketing, Frito Lay Canada. "Our 2008 finalists set the bar
high and we are excited to see the level of creativity and passion Canadian
amateur hockey teams will showcase for a chance at this once-in-a-lifetime
experience with The Cup(TM) and Mark Messier."
    "Local hockey is a tremendous source of community development and pride
throughout Canada. We are thrilled to be able to join Pepsi(R), Lay's(R) and
Gatorade(R) this year to bring the NHL(R) Stanley Cup(TM) and such a unique
and memorable experience to a lucky amateur hockey team," said Shawn Redmond,
Vice President of Marketing, TSN.
    In order to have a chance to win, hockey teams are asked to 'team-up',
put their heads together and get creative about why their team is the most
deserving to meet Mark Messier and host the NHL(R) Stanley Cup(TM) in their
town. Entries can be submitted in one of three ways - 1) a video, 2) a photo
and/or, 3) a 200-word essay.
    A judging panel will review the submissions and narrow the entries to the
top 10 most compelling stories, but it will be up to Canadians to decide which
team is most deserving of the grand prize. All 10 finalist submissions will be
posted on the Team Up and Bring Home The Cup(TM) contest website for the
public to view and vote on from March 22, 2009 - April 18, 2009. The hockey
team with the most votes at the end of the voting period will be eligible to
win the grand prize which will include - 1) a visit from Mark Messier and the
NHL(R) Stanley Cup(TM), 2) a Team Up and Bring Home The Cup(TM) party and 3) a
team feature segment on TSN and RDS.
    "The greatest part of this campaign is being part of the event when the
Cup(TM), Mark Messier and the winning team meet," said Dale Hooper, Vice
President of Marketing, PepsiCo Beverages Canada. "This event is sure to
create lifetime memories for the winning hockey team and their family and
    For official contest rules and to enter the Team Up and Bring Home The
Cup(TM) contest, visit and

    About Team Up and Bring Home The Cup(TM) contest sponsors and supporters:

    The Team Up and Bring Home The Cup(TM) program is sponsored by Pepsi(R),
Lay's(R) and Gatorade(R) brands, and supported by CTV, TSN, Canada's Sports
Leader , Le Réseau des Sports (RDS) and the National Hockey League (NHL).
    The Pepsi(R), Lay's(R) and Gatorade(R) brands each have a long history of
supporting hockey and are the official sponsors of the NHL and NHLPA.

For further information:

For further information: Media contacts: Lauren Bondar,
Fleishman-Hillard Canada, (416) 645-8190,; Kim
Saunders, Fleishman-Hillard Canada, (416) 645-8200,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890