This & That - Axesoir in Saudi Arabia - The new Canadian brand of Accessories This & That - Axesoir, opens three stores and signs a partnership deal in Saudi Arabia

    MONTREAL, Sept. 29 /CNW Telbec/ - The first series of the new Canadian
chainstore This & That - Axesoir, created and launched by the Quebecois
entrepreneur Julie Drapeau Crevier, has just opened its doors in Rockland
Centre and on October 9th in Place Rosemère. To add to its local success, the
Canadian company is already taking on international expansion. This & That -
Axesoir will go international with three new stores and will participate with
the grand opening of the greatest mall ever built in Saudi Arabia. The Mall of
Arabia, located in Jeddah, has officially opened its doors on September 16
2008. The mall occupies more than 1 150 000 square feet and holds 370
boutiques and a parking lot for 3000 cars. Furthermore, This & That - Axesoir
will also branch out with two new locations, one in the Mall of Dhahran in
Damman and another in Jeddah in the Azziz Mall.

    International expansion and Canadian development for This & That -

    In December 2007, This & That - Axesoir president, Julie Drapeau Crevier,
went to Saudi Arabia and to the United Arab Emirates to close a major
franchising deal. This partnership marks the expansion of the brand for the
next five years with the opening of twenty boutiques throughout the Middle
East. The first phase already completed in Saudi Arabia, allows the rapid
development of the second phase with the opening of the fourth boutique in
Dubai. The third phase will be defined by the development of emerging markets
such as Egypt, Jordan and Lebanon. Thus, this agreement allows the brand to
open itself to the international market and facilitates the future growth of
the major franchise, particularly for Maghreb, China and India. In addition to
the openings made in 2008 of the Canadian and international This & That -
Axesoir boutiques, the company wishes to continue its expansion in the Quebec
market with the possibility of three other openings in 2009. This & That -
Axesoir expansion is only in its beginnings!

    This & That - Axesoir: The concept and the products

    Setting foot in a This & That - Axesoir boutique is to enter a
contemporary and minimalist world. The black lacquered wood blended with
brushed silver gives an overall impression of high quality and international
notoriety. A range of complete fashion accessories and the latest trends can
be found, such as earrings, bracelets, rings, necklaces, handbags, belts,
hats, scarves and sunglasses, must haves for the everyday modern woman. This &
That - Axesoir offers the latest trends in fashion accessories at the best
quality-price ratio, allowing its clientele to make up its own personal and
individual style.

For further information:

For further information: Press relations: Mai Nguyen, BICOM
Communications, (514) 223-6770,; Source: This & That - Axesoir,
(514) 866-0039 ext 265,;

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