THEY SHOOT! THEY SCORE! - ConAgra Foods Canada and the NHL join with CBC's Hockey Night in Canada to encourage families to share hockey memories

    TORONTO, Oct. 1 /CNW/ - A child's first step onto the ice, the first
hockey tournament on the road, and an extended family watching Game 7 of the
Stanley Cup Finals together are special moments that hockey families across
Canada have experienced. This October, CBC's Hockey Night in Canada and the
NHL together with Orville Redenbacher's, Chef Boyardee and POGO will launch
NHL Family Breakaway - a contest that gives Canadian families the opportunity
to share their favourite hockey moments for a chance to win a family trip to
any NHL game of their choice in North America, including a once-in-a-lifetime
behind the scenes NHL game experience, during the 2007-2008 regular season.
    "Hockey moments can happen both on and off the ice and with this new
campaign we are asking Canadian hockey families to celebrate those memories,"
said Robert Visconti, Brand Manager, ConAgra Foods Canada. "NHL Family
Breakaway is a campaign that connects great food, great sport and favourite
memories into one."
    The NHL Family Breakaway contest asks Canadian families to share a
favourite family hockey memory accompanied by a family photo. The contest
entries will be judged on family focus and enthusiasm for the game. To be
eligible for the Grand Prize, entries must be submitted by November 17, 2007.
Entries received up to December 15, 2007 will automatically be entered into
the Secondary Prize draws.
    "Hockey has been part of sport-lover's lives for years and we wanted to
see how Canadians were experiencing the sport with their families," said Keith
Wachtel, Senior Vice President, Sales & Marketing, NHL. "It is our hope that
this NHL Family Breakaway campaign will encourage families to capture their
special moments while enjoying the food and entertainment the sport brings to
every home."
    "Hockey fans can be found all over Canada, but this contest focuses on
something unique - the family experience," said Dave Scapillati, General
Manager, CBC Media Sales and Marketing. "We want to demonstrate that hockey is
a great sport that can inspire special family memories anywhere. We are really
excited to be working with the NHL and the ConAgra Foods brands on this
    The NHL Family Breakaway contest will run from October 6 to December 15,
2007. For more information or contest details, please visit

        NHL is a registered trademark and the NHL Shield is a trademark of
                         the National Hockey League.
                             All Rights Reserved.

    About ConAgra Foods Canada

    ConAgra Foods Canada, based in Mississauga, Ontario, is a division of
ConAgra Foods Inc. (NYSE:   CAG), based in Omaha, Nebraska. ConAgra is one of
North America's largest packaged-food companies, serving consumer grocery
retailers, as well as restaurants and other foodservice establishments.
Popular ConAgra Foods consumer brands include: ACT II, Banquet, Chef Boyardee,
Crunch 'n Munch, Del Maestro, Egg Beaters, Healthy Choice, Hunt's, Snack Pack,
Jiffy Pop, Orville Redenbacher's, PAM, POGO, Puritan, Reddi-Wip, Slim Jim, VH,
and many others. For more information, please visit us at

    About the NHL

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One, Sirius
and XM Radio). Through the NHL Foundation, the League's charitable arm, the
NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star
Kids and NHL Diversity, and supports the charitable efforts of all NHL
players. For more information on the NHL, log on to

    About CBC's Hockey Night in Canada

    This season, CBC'S HOCKEY NIGHT IN CANADA features an 87-game broadcast
schedule - more games than ever before - including Saturday night
doubleheaders all season long, 18 regional matchups, 23 all-Canadian matchups,
11 afternoon games, seven tripleheaders, the 2007 Hall of Fame Game, the
eighth annual CBC'S HOCKEY DAY IN CANADA celebration presented by Tim Hortons,
and the 56th NHL All-Star Game, all capped off with the 2008 Stanley Cup
Playoffs and exclusive coverage of the 2008 Stanley Cup Final. Hockey fans can
visit 24 hours a day, seven days a week for comprehensive NHL
coverage, including weekly columns from analyst Scott Morrison, breaking news,
in-depth reports, broadcast schedules and more.

For further information:

For further information: Erin Manning, Ketchum Public Relations - for
ConAgra, Tel. (416) 642-5253,; Kerry McGovern, NHL,
Tel. (212) 789-2172,; Jennifer Neziol, Media Profile - for
CBC, Tel. (416) 342-1818, Mobile: (416) 500-4733,

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