Thermos(R) encourages Canadians to stay cool, hydrated and healthy this summer

    Reusable Thermos(R) hydration bottles offer key to summer fun and safety

    TORONTO, July 9 /CNW/ - Summer is here and with it Canadians turn to
sun-filled outdoor activities. Canadian Thermos Products is alerting people of
the need to take a few simple steps to reduce their risk of suffering
dehydration and heat-related ailments over the summer months.
    "To safeguard against dangerous bouts of dehydration, adults and children
alike, need to continuously refresh their bodies with fluids, especially water
and sports drinks," says Hugh McDonald, Executive Vice President of Sales &
Marketing at Canadian Thermos Products.
    "Unfortunately," McDonald adds, "many Canadians overlook the importance
of keeping themselves adequately hydrated while enjoying their favourite
summer outdoor activities. Even low exertion recreations like gardening,
fishing, or sunbathing can pose a health risk as, every summer, thousands of
Canadians are admitted to hospital suffering the ill effects of heat
exhaustion or dehydration. The symptoms can be severe, ranging from dry mouth,
nausea, fatigue and dizziness to potential kidney failure or even death in the
most extreme cases."
    According to medical experts, adults should consume approximately 200 ml
(seven ounces) of water or sport drinks every 15 minutes while performing
moderate levels of exercise. Even when not involved in any strenuous activity,
the average person needs to consume two to two and a half litres of fluid per
day to keep their body functioning normally. In hot weather, fluid intake
should be even greater.
    For parents, the need to ensure their children get enough fluids to stay
hydrated and healthy in the summer months is extremely important, especially
for infants and toddlers under the age of four, who are particularly
susceptible to heat-related illness.
    When temperatures soar above 30 degrees Celsius, it's important for
anyone spending time outdoors to drink water, or other rehydration drinks,
every 15 to 30 minutes, whether or not they feel thirsty. During these
conditions people need fresh temperature controlled beverages at their finger
    Thermos(R) insulated hydration bottles are a great convenient solution,
available in many sizes up to 1.5 litres, to keep and dispense refreshing
fluids on demand, for up to twelve hours. And what better low cost source for
water than your own tap? Filter it clean with a Thermos(R) Krystal Pure home
filtration system, an environmentally-friendly and convenient way to prepare
for healthy hydration on the go.
    "Canadian consumers are more health-conscious than ever and are looking
for quality products that they can trust with their family's health and
safety," says McDonald. "Canadian Thermos has understood and met this need for
over 100 years. We have been recognized for generations as the expert in
temperature retention for portable food and beverage containers. Today, the
famous Thermos Brand appears on a wide range of 'at home' and 'to-go'
products, including a diverse line of new personal drink hydration bottles."
    Thermos(R) Hydration bottles are made to the highest traditional
standards to meet the toughest demands of today. The high grade premium
stainless steel is ultra lightweight, virtually unbreakable, and 100% free of
bisphenol-A (BPA). Our patented Thermos(R) TherMax(R) vacuum insulation
ensures superior temperature retention for refreshing drinks on demand.
    Take fresh water from home filtered through a Thermos(R) Krystal Pure
Filtration pitcher. Our activated carbon and ion-exchange resin filter process
has been safety tested and approved by recognized international regulating
bodies. Krystal Pure reduces the presence of harmful substances that can
sometimes be found in municipal tap water, including lead, copper, zinc,
chlorine and pesticides. Unpleasant odours are eliminated to enhance fresh
    "Canadians are discovering that Thermos(R) offers a variety of simple,
affordable and environmentally positive ways to stay cool, hydrated and
healthy in their busy lifestyles," says McDonald. "Whether at home or at
school, or at work or a work-out, Thermos(R) makes a meaningful difference in
everyday living."

    For over 100 years, Thermos(R) brand insulated products have been keeping
food and beverages hotter, cooler and fresher. Today this commitment continues
with an expanding range of innovative, fashionable products that preserve
flavour and freshness. When it says Thermos(R), you know what to expect - we
just deliver it in ways you'd never expected.
    Thermos(R) has become a part of our healthy, active routines. Encouraging
food wise, convenient eating and hydration that's also good for the
environment, the Thermos(R) line includes products that are suitable for all
stages of life from infancy through to adulthood. Through on-going product
development and innovation, Thermos(R) continues to create opportunities for
the Canadian consumer to eat healthy, stay active and be good to the planet.
    Today, Thermos(R) products are widely found across Canada including mass
retail, hardware, drug stores, supermarkets and other specialty retail
locations. A heritage brand with a reputation of quality, Thermos(R) has
become the brand that Canadians have come to trust with the convenience needed
for today's active and demanding lifestyles.

For further information:

For further information: please visit or contact:
Hugh McDonald, Executive Vice President, Sales & Marketing, Canadian Thermos
Products, (416) 757-6231 ext. 703

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