The World's First Michael Schumacher World Champion Tower was Today Launched at Cityscape

    DUBAI, United Arab Emirates, Oct. 7 /CNW/ - The Michael Schumacher World
Champion Tower (MSWCT) will be located in a spectacular setting in the Central
Business District of Reem Island, Abu Dhabi, capital of the United Arab
Emirates. The wharf tower will emerge from the sea, integrated beautifully
with the water on the seafront and comprise a luxury marina.
    Developed by Marasi and PNYG:COMPANY, the tower will be an inspirational
architectural landmark, epitomising the same fusion of high technology and
human tenacity that powered Michael Schumacher to his sporting achievements.
    Michael Kutschenreuter, Marasi CEO, said, "Marasi will specialise in
providing solutions for people who wish to bring together their residential
location and immediate access to their yachts. In the MSCWT cutting edge
technology and beautiful design will merge to create a unique living community
with a spectacular backdrop."
    The MSWCT Reem Island, the first of many such projects to come for
Marasi, will become one of the world's most coveted residential addresses,
blending a unique wharf concept with unprecedented luxury living.
    PNYG holds the exclusive rights to Michael Schumacher Branded Luxury Real
Estate and have ensured that the MSWCT incorporates the qualities and values
that made Michael Schumacher so successful as a racing driver. Every feature,
from the building techniques used down to the smallest details contained
within, have been designed to reflect the standards that made his racing
career so successful.
    Designed by PNYG:LAVA, PNYG:COMPANY's architectural division led by
Chris Bosse and Tobias Walliser: renowned for their cutting edge organic
approach to design. The MSWCT in Abu Dhabi will be the first of only seven
such towers to be built around the world. The towers will represent each of
the seven Formula One (F1) World Championship titles that Michael Schumacher
won during his career.
    Sales for the MSWCT will be handled by Deyaar. Markus Giebel, Deyaar CEO,
said, "Deyaar, as the Gulf region's fastest growing developer, is delighted to
be associated with such a prestigious project. The MSWCT is a unique tower
that provides a company like Deyaar with the perfect opportunity to enter the
iconic building market."
    In recognition of everyone's responsibility to the environment, the
tower's ecological impact will be limited. In order to achieve as small a
carbon footprint as possible Marasi will be employing the most conscientious
and advanced methods available to date.

For further information:

For further information: John Stapley, +971-4-321-5351,

Organization Profile


More on this organization


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890