The wait is finally over...Virgin Festival Toronto is back!

    40,000 music-lovers set to rock out at the hottest weekend of the summer

    TORONTO, Sept. 6 and 7 /CNW/ - After months of buzz, topped off by a
visit from Sir Richard Branson himself yesterday to check out the Island,
Toronto's third annual Virgin Festival kicked off today. This time around the
music event of the year is even bigger: 54 artists including international
superstars Foo Fighters and Oasis, three stages, a DJ dance tent and 40,000
fans expected to take in a supersonic mix of music.
    "This year's Virgin Festival Toronto is set to go down as the best ever,"
says Nathan Rosenberg, chief marketing officer, Virgin Canada. "Since we
launched in 2006, Virgin Festival has brought together more than 130,000 music
fans and taken its place as one of the top rock festivals in the country.
Virgin Festival attracts the biggest acts from all around the world. With this
year's heavy hitters Oasis and Foo Fighters, plus 52 other amazing artists,
we've got a jam-packed weekend that people will never forget."
    On Saturday, the Virgin Mobile Stage will feature headliners and
international superstars Foo Fighters, English post-punkers Bloc Party, indie
rockers Against Me!, futuristic synth-rock duo MGMT and way more hot acts. On
the TD Canada Trust Music Stage, fans can catch The Kooks, The Fratellis,
Spiritualized, Wintersleep and Shudder to Think. The On Henry! Emerging Artist
Stage features The Waking Eyes, Bad Flirt and other buzz-worthy emerging
talent. In the BACARDI(R) B-LIVE(TM) tent dance fans can check out European
sensation Switch and SebastiAn, Chicago-based duo Flosstradamus, NYC Bass
Heavy Champion Drop the Lime and many more.
    On Sunday, headlining superstar Brit-rockers Oasis and the legendary
Modfather Paul Weller will take over the Virgin Mobile Main Stage, as well as
Brit Award winners Stereophonics, L.A.'s Silversun Pickups and other stellar
acts earlier in the day. The TD Canada Trust Music Stage will feature The
Pigeon Detectives, Sons and Daughters, Yoav and other great acts. The Oh
Henry! Emerging Artist Stage will bring out Road to Virgin Festival winner
Secret Broadcast, Shad, Rock Plaza Central and other new talent. BACARDI(R)
B-LIVE(TM) fans will be blown away by DJ extraordinaire and New York
City-based Moby (DJ Set), Juno award winner Deadmau5, plus other unforgettable
electronic artists.
    "Once again we've crafted an incredible line-up and added a whole range
of experiences that fans won't be expecting," says Andrew Bridge, director of
Virgin Festivals. "With such a huge mix of artists and musical genres there's
something for everyone. From indie rock and hip hop to electropop and punk,
Virgin Festival Toronto 2008 will simply blow everyone away."

    Let's Crunch Some Numbers

    With so much going down at Virgin Festival, it's hard to keep track of it
all! Here are a few key stats to keep in mind while checking out the festival:

    40,000  The number of music lovers expected to take over the Island.

    3,000   Kilometres of recycled toilet paper will be used at Virgin
            Festival. That's enough to lay out a road of toilet paper from
            Toronto to Albuquerque, New Mexico. Which is really kinda gross.

    3000    The number of guitar picks the bands will go through at the

    54      Number of artists that will be performing at Virgin Festival

    1 p.m.  The time the gates open for the third Virgin Festival Toronto.

    50      The number of big-ass speakers that will (literally) blow people

    300     The number of electric and acoustic guitars that will be used at
            the Festival.

    450     The number of crowd surfers expected to get physical during the

    15,000  Pounds of ice that will keep all those drinks cold.

    30      Virgin Angels and Eco-Angels on hand to help you out or give you
            a hug.

    Take Virgin Festival To Go!

    Festival-goers on any mobile network can also get Festival info,
including a map, the line-up, the latest breaking Festival news all by simply
visiting straight from their mobile phones.
    And the fun doesn't stop there! Festival-goers can also send a pic to the
big screen straight from their mobile phone - just message it to 416.953.3860.
Wanna get a message up on the screen? Text your message to 83378 (standard
text messaging rates apply).

    Don't Call It A Concert

    Music won't be all there is to get into at the Festival. Fans will be
able to explore a transformed Toronto Island with all the excitement to make
the weekend a rockin' good time. Whether you want some new threads, a new 'do,
or some some earth-friendly recycled bling, Virgin Festival is loaded with
stores, vendors and services to give you the time of your life.
    Check out all our partners - including Virgin Mobile, BACARDI(R), TD
Canada Trust, Oh Henry!, Molson Canadian, Motorola, Energizer, Future Shop,
Much Music, Subway(R) restaurants and XBOX. Check out
for further details on all the experiences.

    Virgin Cares

    Virgin Mobile's Virgin Festivals (Calgary and Toronto) are expected to
raise more than $100,000 for Virgin Unite this year. This will be made up of
donations from ticket sales and from onsite fundraising.
    Virgin Unite is the independent charitable arm of the Virgin Group,
created to unite people and Virgin's global resources to make a difference.
Virgin Unite works on a range of programs across the globe with a special
focus on youth-related issues and HIV. For more information visit

    Calling on Angels

    Everyone needs a helping hand now and then, and Virgin Mobile Angels will
be on site to make sure that everyone has a great time. If anyone stubs their
toe, can't find the beer tent, or just needs to see a smiling face, the Virgin
Mobile Angels will be able to lend a hand to make sure everyone gets taken
care of. Plus the Angels will be armed with Motorola RAZR2 mobile phones to
loan out if people need to make a quick call.

    Bringing Some Green To The Scene

    "Caring for the environment is always a top priority for everything we
do, and being green has been a huge part of all our planning for Virgin
Festival Toronto," says Nathan Rosenberg, chief marketing officer, Virgin
Canada. "We've taken every step to make sure Toronto Island is left as
beautiful as we found it. More than that, we're looking to really educate and
inspire people on things they can do every day to go green and make a
difference in the fight against climate change."

    Here's how Virgin Festival is keeping its promise to "green it like they
    mean it":

    1.  Recycling

    2.  Using non-toxic inks and recycled paper for printed materials

    3.  Virgin "Green" Angels on site to help with sorting recyclables

    4.  Thirsty folks can get a re-useable Virgin Festival cup and fill it up
        as many times as they want at the Water Station, instead of using a
        plastic water bottle

    5.  Human-powered mobile phone chargers at the Motorola tent

    6.  Trade in your empty water bottles for swag and prizes at the
        TRASHed:: Recycling Store. We encourage garbage picking

    7.  Hit the TD Canada Trust solar-powered web station to upload your
        pics, update your MySpace page and way more

    8.  Tree donation to Toronto Island Park

    9.  Virgin Festival will purchase carbon offsets for any energy that
        needs to be used

    10. The Festival has partnered with PickupPal to encourage music lovers
        to meet up and carpool to the ferry terminal

    Ticket Information

    What tickets are left can either be purchased at the gates or general
ticket sales for both two-day and one-day tickets are on sale at select Future
Shop locations, all Ticketmaster outlets and by calling 416-870-8000.
    Ticket information is also available at: Two-day
tickets are $159 (including all sales taxes, $12 ferry fee, and a $2 donation
to Virgin Unite Canada). One-day tickets are $87 (including all sales taxes,
$6 ferry fee, and a $1 donation to Virgin Unite Canada).

    About Virgin Festival Canada

    Virgin Festival Canada has established itself as one of the top rock
festivals in North America. Since the first-ever Canadian Virgin Festival
launched in Toronto in September 2006, around 130,000 music lovers have lived
the Virgin Festival experience. This year Virgin Festival is being hosted by
the cities of Calgary and Toronto. For more information on the festivals visit

    About Virgin Mobile Canada

    The Virgin Mobile group of companies has attracted more than 10 million
customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's
mission is to connect, entertain, and reward like nobody else. Its simpler,
better deals offer customers control, flexibility, and choice to design mobile
packages that truly work for them. J.D. Power and Associates ranked Virgin
Mobile highest in customer satisfaction with prepaid wireless service for
three years in a row(1), 91% of customers would recommend Virgin Mobile to a
friend, and a 2007 independent survey confirmed that Virgin Mobile has the
happiest customers of any of the national cell phone companies in Canada.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at or by
calling 1-888-999-2321.

    About Goldenvoice

    Established in 1985, Goldenvoice is a full service local concert promoter
based in Los Angeles producing over 400 shows per year throughout North
America. Goldenvoice and its parent company AEG Live host the most critically
acclaimed music festivals in the U.S. Goldenvoice created and operates the
award winning annual Coachella Valley Music & Arts Festival as well as
Stagecoach: California's Country Music Festival. In addition, AEG Live,
co-produces both the New Orleans Jazz & Heritage Festival and Bumbershoot:
Seattle's Music & Arts Festival.

    (1) J.D. Power and Associates 2007 Canadian Wireless Customer
        Satisfaction StudySM. The 2007 Canadian Wireless Customer
        Satisfaction Study is based on responses from nearly 6,000 mobile
        phone users. Respondents were surveyed in September 2007.

For further information:

For further information: Erica Faltous, Hill & Knowlton Canada, (416)
400-0171,; Chris Baines, Virgin Mobile
Canada, (647) 378-8859,

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