The Toronto Stock Exchange Sees Pink

    Canadian Breast Cancer Foundation officially opens the TSX today

    TORONTO, Aug. 17 /CNW/ - The Canadian Breast Cancer Foundation predicts
markets will be "in the pink" today as it officially opened trading at the
TSX. The event also launched the Foundation's Corporate Challenge for the
Canadian Breast Cancer Foundation CIBC Run for the Cure.
    The Run is the largest, single-day, volunteer-led national event
dedicated to breast cancer research, education and awareness programs. It
takes place on Sunday, September 30, in 53 communities across Canada. Last
year, over 170,000 Canadians participated and raised $26 million.
    Teams play a major role in the success of the Run. Last year, nearly
70 per cent of all Run participants were part of a registered team, and raised
almost 70 per cent of all donations. In an effort to further enhance the Run's
success, the Foundation is encouraging Corporate Canada to join by creating
corporate teams.
    "Teams are a powerful way to fundraise in support of a future without
breast cancer, and they are vital to the success of the Run," says Alison J.
Youngman, Chair, National Board, Canadian Breast Cancer Foundation. "I
regularly witness the strength of teams in my role with the Foundation: women
are supported by a team of healthcare professionals, family and friends during
their breast cancer journey, and the research community works in teams to
yield impressive collaborative results that are making progress in breast
cancer possible."
    The Foundation's National Run partners have stepped up to the plate by
extending support of their own corporate teams. Each sponsor has a corporate
portal page on the Foundation's website where it can grow its team and
challenge other corporations to participate. Information on how to create a
Run team can be found at
    The Foundation's National Run partners include title sponsor CIBC,
National Champion Sponsors; Ford, NYGARD, Running Room, McCain and National
Advocate sponsors: Ganong, New Balance, Revlon and Canpar.

    Founded in 1986, The Canadian Breast Cancer Foundation has chapters in
BC/Yukon, Prairies/NWT, Ontario, and Atlantic Canada. The Foundation works
collaboratively to fund, support and advocate for relevant and innovative
research; meaningful education and awareness programs; early diagnosis and
effective treatment; and a positive quality of life for those living with
breast cancer.

For further information:

For further information: Mariam Mesbah, Manager, Corporate
Communications, Canadian Breast Cancer Foundation, (416) 596-6773 x351

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