The Second Annual Air Canada enRoute Student Film Festival Announces Sponsors - Ford Returns as Presenting Sponsor

    - Screening and Awards Gala takes place November 5th in Toronto -

    MONTREAL, Oct. 1 /CNW Telbec/ - The Second Annual Air Canada enRoute
Student Film Festival today announced its sponsors for its upcoming awards
gala to be held November 5th in Toronto. Ford Motor company returns as this
year's presenting sponsor. Other returning sponsors are Krups, Playback
magazine, the Director's Guild of Canada, Metropolitan Hotels and Cineplex
Entertainment. New sponsors this year include The Spoke Club, Palm Springs
International Film Festival, Bullet Digital and pre-screening partners Ouat
    The student who wins in the Best Film category will take home a brand new
2009 Ford Focus vehicle and an Air Canada, all-inclusive roundtrip for two to
the Palm Springs International Film Festival in January. The Festival was
launched in 1990 by Sonny Bono and features a stellar line-up of more than
200 films from 60 countries, special events and gala receptions.
    Pre-gala screenings for the Air Canada enRoute Student Film Festival are
being held at the Scotiabank Theatre (Cineplex) in downtown Toronto on
November 5th. The films are being chosen by the festival's jury members: Dan
Aykroyd, Wendy Crewson, Colm Feore, Arsinée Khanjian and Andrea Martin,
Canadian Film Directors Patricia Rozema, Rob Stewart, Yves Simoneau and
Toronto International Film Festival CEO Noah Cowan. Winners will be announced
the same evening at the Awards Gala hosted by The Spoke Club.
    Air Canada passengers can view the selected short films on the main
screen televisions and personal seatback entertainment systems. The films can
also be viewed online at The Festival is produced by
Spafax Canada.

    enRoute, Air Canada's in-flight magazine, celebrates Canadian achievement
in film, music, design and cultural innovation. The monthly magazine has
received numerous awards including Best Travel Magazine at the 2007 North
American Travel Journalists' Association Awards. Every month enRoute profiles
the student films being showcased in-flight.

    Montreal-based Air Canada provides scheduled and charter air
transportation for passengers and cargo to more than 170 destinations on five
continents. Canada's flag carrier is the 14th largest commercial airline in
the world and serves 34 million customers annually with a fleet consisting of
335 aircraft. Air Canada is a founding member of Star Alliance, providing the
world's most comprehensive air transportation network for Canadian domestic,
transborder and international travel. Air Canada aircraft offer customers
individualized seatback in-flight entertainment systems with hundreds of hours
of digital audio-visual entertainment. As well, customers can collect Aeroplan
miles for future awards through Canada's leading loyalty program.

For further information:

For further information: Marsha Mowers, Vision/Co, (416) 341-2474 x270,; Isabelle Arthur, Communications, Air Canada,
(514) 422-5788,

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