The Sears Wish Book, a Canadian Christmas Icon, is now Published

    Win a $10,000 Shopping Spree

    TORONTO, Sept. 4 /CNW/ - The Sears Wish Book(R) marks the beginning of
the Christmas season when it lands on the doorsteps of over 4.5 million homes
across the country this month. For more than 55 years, Canadians have waited
in anticipation for the Sears Wish Book, which has become an icon evoking a
sense of nostalgia from childhood days gone by. Dog eared pages, torn-out wish
items left for Santa, the Sears Wish Book still sends tingles of excitement
for children when it arrives.
    "The Sears Christmas Wish Book has been a staple of the Holiday season in
Canadian homes for decades and has contributed to the magic of the holidays by
making wishes come true for children young and old," said Dene Rogers,
President & CEO, Sears Canada Inc. "Each year our buyers work feverishly to
create a captivating shopping experience by bringing our customers the best of
the season's gift trends and merchandise. This year we're adding to the
holiday magic by offering our customers an exciting contest opportunity to win
a $10,000 holiday shopping spree."
    The 'Win Your Christmas at Sears' contest gives customers the chance to
win an incredible $10,000 shopping spree, or 1 of 2 fabulous $5,000 shopping
sprees. All customers have to do is correctly count the number of times
Snowball(TM)/(MC) the Snowman(TM) appears in the Sears Christmas Wish Book.
Entries may be made on-line or by mail. The lucky winners will be drawn on
Wednesday, November 26, 2008, and contacted in time to make their Christmas
truly memorable.
    Christmas is about making wishes come true, and the Sears Wish Book is
overflowing with the most unique and exciting Holiday offerings for everyone
on your list. From the latest electronic gadgets, to the hottest fashions and
accessories, the Sears Wish Book has more than 860 pages of great gift ideas,
including the 'gifts under' sections which range from 'Gifts Under $10', all
the way up to 'Gifts Under $500', making your Christmas shopping convenient
and easy. The holidays can be a stressful time of year for many families as
they try to stretch their household budget. The Sears Wish Book is packed with
the best prices for items on everyone's list.
    This year, there are more than 150 pages of toys and games featuring
popular items from Hannah Montana, Disney's High School Musical and Cars. New
this year, Polly Pocket's latest series, Lego Batman Sets and the Dark Knight
Adventure Toys, based on this year's hit blockbuster. Back this year and in
high demand are Rock Band 2, XBOX 360 and Playstation 2 & 3.
    There are also great new gift ideas for men and women. Why not give the
Fashionista in your life something from our new Flashlight's collection
straight from Europe, or for the fitness buff, the latest in Roots Yoga wear.
Satisfy her coffee cravings with the new personal Tassimo Hot Beverage
Machine, making coffee, tea, hot chocolate and more. New to the catalogue are
the Garmin NUVI GPS systems that will ensure the men on your list will never
have to ask for directions again. New chic European fashions are also
available for men, with the 'John Devin' apparel collection; or, allow him to
dream in high-definition with the new Sony Bravia V-Series LCD HDTV.
    These are just a few exciting gift suggestions that might match the
lifestyles of family and friends, and everyone else on your list. With the
Sears Wish Book great gift ideas are endless. The Sears gift card is also
available to take the guesswork out of Holiday shopping and is always fun to
receive. To make your Holiday shopping even easier, our Ship-A-Gift Service
can ship your gift practically anywhere in Canada, often at no extra charge.
From November 2nd to December 31st, 2008, take advantage of free shipping to
any home in Canada when ordering soft goods such as fashion, accessories,
jewellery and bed & bath coordinates under 10 lbs. You can order until
December 19, 2008 and still have your gifts arrive by Christmas in almost all
areas of Canada. The Sears Wish Book offers a legacy of exceptional gift
solutions, and the very best gifts worth giving.

    Sears Canada is a multi-channel retailer with a network of 197 corporate
stores, 185 dealer stores, 45 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

For further information:

For further information: Katarina Kristanic, Sears Canada Inc., (416)

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