The Score Launches ScoreMobile for BlackBerry Smartphones

    Budweiser joins The Score in bringing free sports application to
    BlackBerry smartphone users worldwide

    TORONTO, June 10 /CNW/ - Score Media Inc. (TSX: SCR) today announced the
launch of the all new ScoreMobile application for BlackBerry(R) smartphones
giving sports fans up-to-the minute scores and stats as well as live blogs,
previews, recaps, fantasy player stats and more. Teaming up with launch
partner Budweiser to bring users their favourite sports information in
real-time, this free download is now available on BlackBerry App World(TM)
( or With coverage of the top
leagues including MLB, NHL, NBA, and PGA, and many others to come, ScoreMobile
will be the "go-to" sports application for BlackBerry smartphone users
    "With an average 10 million page views per month, we've been very
successful connecting with sports fans," says Dale Fallon, Director, Mobile,
Score Media Inc. "This application has been built from the ground up for
BlackBerry smartphones and we are delighted to be bringing the unique
ScoreMobile experience to the BlackBerry community."
    As the official launch sponsor, Budweiser joins The Score in bringing
this free application to BlackBerry smartphone users.
    "With the proven success of The Score's suite of mobile products, Labatt
is confident that sports fans will quickly make this their favourite app on
their BlackBerry smartphones," says Matt Ramella, Manager, Media and Digital
Marketing, Labatt Breweries. "By partnering with The Score on this initiative,
Budweiser, Canada's market leader and longtime sports marketer, continues to
find new and innovative ways to help arm guys with real-time updates and stats
when they're out with their buddies."
    Working closely with Five Mobile Inc., experts in developing mobile
applications for smartphones, ScoreMobile has now officially given BlackBerry
smartphone users a truly compelling and creative sports application.
    "Score Media leveraged the mobile development expertise of Five Mobile to
design and build the ScoreMobile application for BlackBerry smartphones," says
Ameet Shah, Co-Founder, Five Mobile Inc. "As a premier mobile application
development firm that specializes in content for smartphone platforms, Five
Mobile worked closely with ScoreMobile to create an intuitive, real-time
application that sports fans will crave."

    ABOUT ScoreMobile

    ScoreMobile includes a portfolio of innovative offerings including
ScoreMobile iPhone Edition, ScoreMobile 2.0, ScoreMobile Video, Score
Predictor and Score txtTV. As a part of Score Media Inc.'s continued
investment in cross-platform initiatives, ScoreMobile will continue to bring
fans enhanced mobile experiences.


    Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Created in 1997 in response to the growing
desire for increased participation in the consumption of sports, the Company
has now established itself as the home for hardcore sports fans. Score Media's
primary asset, The Score Television Network ("The Score"), is a national
specialty television service providing sports news, information, highlights
and live event programming in more than 6.6 million homes across Canada. Score
Media also operates Hardcore Sports Radio, a satellite radio network available
across North America on SIRIUS Satellite Radio, and other interactive assets
including and ScoreMobile. Growing from a team of 60 in 1997 to
over 220 employees in 2009, Score Media is a revolutionizing interactive media


    Budweiser has been brewed and distributed in Canada by Labatt since 1980.
The brand is distinguished by its clean, crisp, distinctive flavour, the
result of a unique beechwood aging process. In addition to Budweiser, Labatt
also brews and distributes Bud Light, the world's best selling light beer. The
company also recently launched Bud Light Lime which combines the easy-drinking
taste of Bud Light with the refreshing taste of 100% natural lime flavour.
    Founded in London, Ontario in 1847, Labatt has a portfolio of more than
60 quality beer brands, and is a proud part of AB InBev, the world's leading


    Five Mobile is a premier interactive mobile solutions provider with a
proven track record in the creation of compelling, robust and scalable mobile
applications. Five Mobile works with many top brands and enterprises across a
multitude of platforms and handsets. Five Mobile takes your mobile ideas from
concept to completion, leveraging extensive experience and an optimized for
mobile set of processes.
    Five Mobile simplifies the creation and optimization of solutions across
a wide array of mobile platforms, including: iPhone, BlackBerry, Symbian,
Windows Mobile, Android, Palm, Java ME, BREW, Mobile Web and SMS. Five
Mobile's focus on increasing market reach by targeting the widest possible
range of devices for each solution has helped to drive success to their
    For more information, please visit

    The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.

    %SEDAR: 00003035E

For further information:

For further information: visit or
contact: Sharon Lassman, Director, Communications, Score Media Inc., (416)
977-6787 x2217,; Dale Fallon, Director, Mobile, Score
Media Inc., (416) 977-6787 x2333,; Stephanie Kohls,
Labatt Breweries of Canada, (416) 885-7847,

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