VANCOUVER, Dec. 23 /CNW/ - With 1 day to go, The Salvation Army is
appealing to generous Canadians to support its annual Christmas campaign and
help them exceed last year's goal of 1 million dollars in the Lower Mainland.
While the bells have rung out all over British Columbia, the Salvation
Army is still short of reaching the donation levels it needs to provide for
the marginalized and overlooked people in your community. There are a few
locations reporting a significant drop in donations from previous years -
areas like the North Shore and Victoria where, in some cases, donations are
down as much as 30%. As you prepare for Christmas, please consider giving to
The Salvation Army to support those people in need where you live. Money
raised in your community stays in your community.
"The Christmas campaign is an extremely important time," says Major
Gordon Armstrong of the BC Divisional Headquarters, "Given that the vast
majority of our annual fundraising revenue comes during the Christmas season,
we are asking that our friends remember to give generously."
Poverty - the root of many of the social problems your community is
dealing with every day - is the focus of The Salvation Army's kettle drive.
"From homelessness to substance abuse to families going without toys, food or
even heating at Christmas, the issue is getting worse every year and it's a
growing problem that should concern everyone," says Major Gordon Armstrong.
Funds raised go directly to support Salvation Army programs that combat
poverty in local communities across Canada. These programs serve 1.5 million
people each year.
There are hundreds of Christmas kettles and bell-ringers throughout BC,
but donations can also be made by calling 1-800-SAL-ARMY(725-2769), online at
www.SalvationArmy.ca or by dropping your donation off at any local Salvation
This year, individuals and business alike can host your own online
Christmas kettle. Customize your kettle webpage and then invite others via
e-mail to fill your kettle with secure online donations. To become an online
bell-ringer, visit www.SalvationArmy.ca/iKettle
For further information:
For further information: Major Gordon Armstrong, Divisional Headquarters
Public Relations and Development, Cell: (778) 227-7291,