The Salvation Army Opens its Doors Nationwide for May Red Shield Campaign

    Largest Nongovernmental Direct Provider of Social Service Hosts Open
    House Events in Cities across Canada

    TORONTO, May 22 /CNW/ - The Salvation Army is opening its doors to
Canadians, inviting the public to tour its facilities and see, first-hand, the
social services it provides to more than 1.5 million Canadians in-need each
year. The national open house is The Salvation Army's largest one-day event
culminating a month-long fundraising and public awareness campaign - the May
Red Shield Campaign.
    "We want to educate the public through these open house events and help
dispel the myths that surround people experiencing homeless," said Graham
Moore, Territorial Secretary for Public Relations and Development of The
Salvation Army. "Today, we are calling on community members across Canada to
visit our centres and learn first-hand about the support we provide to
thousands of people living in extreme poverty every day."
    Nationwide there are more than 15 open house events occurring in each of
the major provinces. In Toronto, The Salvation Army will hold a special
ribbon-cutting ceremony for the grand opening of its newest facility, the
Toronto Harbourlight Ministries, a multi-service facility that includes 85-bed
residential substance abuse treatment program, 98 transitional housing
apartments and an immigration and refugee service centre. The Honourable Bob
Rae, MP for Toronto-Centre; Minister George Smitherman, Deputy Premier, and
City Councillor Kyle Rae will be on hand for the ribbon cutting.
    Today's open house events culminate a month-long fundraising appeal to
support Salvation Army services -- aimed particularly at the more than 3.5
million people currently living in poverty. The theme of this year's May Red
Shield Campaign, "Poverty shouldn't be a life sentence," has been echoed in a
number of ways. Through the use of social networking sites like Twitter,
Facebook and YouTube, and a national advertising campaign, in-print and
on-air, The Salvation Army has promoted larger public awareness about Canada's
impoverished. Earlier this month The Salvation Army also released a national
report and Web documentary, detailing statistics and key findings on
homelessness. To find a full listing of today's open house events and more
information about the May Red Shield Campaign please visit the Salvation Army
    Donations to The Salvation Army's May Red Shield Campaign can be made
online at, by calling 1-800-SAL-ARMY (725-2769), or mail
to The Salvation Army, 2 Overlea Blvd., Toronto, ON M4H 1P4.

    About The Red Shield Campaign:

    The Red Shield Campaign is an annual event that has been a May tradition
for 90 years. Money raised during the campaign directly supports those living
in poverty throughout Canada through Salvation Army programs like shelter
care, substance abuse counselling and employment training services. This
year's goal is to raise $3 million by May 31st. Donors can contribute to The
Salvation Army by calling 1-800-SAL-ARMY or by making an online contribution

    About The Salvation Army:

    The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and everyday
in 400 communities across Canada and 118 countries around the world. The
Salvation Army offers practical assistance for children and families, often
tending to the basic necessities of life, providing shelter for homeless
people and rehabilitation for people who have lost control of their lives to
an addiction. When you give to The Salvation Army, you are investing in the
future of marginalized and overlooked people in your community.
    News releases, articles and updated information can be found at

For further information:

For further information: Media Contact: Andrew Burditt, Territorial
Public Relations Director, The Salvation Army, (416) 845-8231,

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